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Adam Goetz 
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</description><title>TrendDown</title><generator>Tumblr (3.0; @trendd)</generator><link>http://trenddown.com/</link><item><title>The most interesting part of Toyota’s own Prius-killer is...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m3x855JEJZ1qzvs8qo1_100.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;The most interesting part of Toyota’s own Prius-killer is the interior. The exterior, not so much. &lt;/p&gt;
&lt;p&gt;“&lt;a href="http://www.toyota.com" target="_blank"&gt;Toyota&lt;/a&gt; was able to reduce the concept’s weight by 25 percent compared to the Toyota Yaris by using a a combination of high-tensile steel, aluminium and magnesium. The &lt;a href="http://inhabitat.com/7-sexy-sporty-hybrid-cars-hitting-the-streets-soon/" target="_blank"&gt;hybrid&lt;/a&gt; system is also lighter than the system used by today’s &lt;a href="http://inhabitat.com/test-drive-inhabitat-takes-the-roomier-toyota-prius-v-for-a-spin/" target="_blank"&gt;Prius&lt;/a&gt;. The FT-Bh is powered by a two-cylinder 1.0L Atkinson cycle engine. It achieves an average fuel consumption of 134.5 mpg on the European driving cycle with CO2 emissions of just 49g/km.”&lt;/p&gt;
&lt;p&gt;(via &lt;a href="http://inhabitat.com/toyota-ft-bh-super-mini-hybrid-concept-unveiled-at-the-geneva-motor-show/" target="_blank"&gt;Toyota FT-Bh Super Mini Hybrid Concept Unveiled at the Geneva Motor Show | Inhabitat - Sustainable Design Innovation, Eco Architecture, Green Building&lt;/a&gt;)&lt;/p&gt;</description><link>http://trenddown.com/post/23112314571</link><guid>http://trenddown.com/post/23112314571</guid><pubDate>Tue, 15 May 2012 12:15:41 -0600</pubDate><category>Cars</category><category>Design</category><category>Toyota</category><category>Concept Cars</category><category>Hybrid</category><category>Geneva Motor Show</category></item><item><title>DARPA has created a Robotic Cheetah that just broke the World...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m3x7z5AMoe1qzvs8qo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://en.wikipedia.org/wiki/DARPA" title="Wikipedia: DARPA" target="_blank"&gt;DARPA&lt;/a&gt; has created a Robotic Cheetah that just broke the World Land Speed Record. No confirmation if it also &lt;a href="http://tfwiki.net/wiki/Ravage_%28G1%29/toys" title="Transformers Wiki: Ravage (G1)/toys" target="_blank"&gt;transforms into a cassette tape&lt;/a&gt;. &lt;/p&gt;
&lt;p&gt;“The researchers at the United States’ &lt;a href="http://www.darpa.mil/" target="_blank"&gt;Defense Advanced Research Projects Agency (DARPA)&lt;/a&gt; are geniuses – so far they’ve invented &lt;a href="http://www.inhabitots.com/swedish-daycare-tests-gps-tracking-devices-for-kids/" target="_blank"&gt;GPS&lt;/a&gt;, stealth technology, and the Internet. Now they’ve made a massive step forward in robotics by developing a &lt;a href="http://bostondynamics.com/robot_cheetah.html" target="_blank"&gt;cheetah bot&lt;/a&gt; that just shattered the world speed record for legged robots!”&lt;/p&gt;
&lt;p&gt;(via &lt;a href="http://inhabitat.com/darpas-robotic-cheetah-breaks-world-land-speed-record/" target="_blank"&gt;DARPA’s Robotic Cheetah Breaks World Land Speed Record | Inhabitat - Sustainable Design Innovation, Eco Architecture, Green Building&lt;/a&gt;)&lt;/p&gt;
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14 May 2012 14:46:16 -0600</pubDate><category>Darpa</category><category>Robots</category><category>Transformers</category><category>World Records</category></item><item><title>The World’s Largest “Eco” Super-yacht.
“Traditionally, a...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m3x7desaNE1qzvs8qo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;The World’s Largest “Eco” Super-yacht.&lt;/p&gt;
&lt;p&gt;“Traditionally, a super-yacht is a vast, luxurious vessel whose opulence is only matched by its fuel consumption. However, more recently, the super wealthy have been making an attempt to show their “eco” credentials by purchasing &lt;a href="http://inhabitat.com/luxury-mig-675-yacht-harvests-hydrogen-from-the-water-it-floats-on/" target="_blank"&gt;greener and more efficient ships&lt;/a&gt;. Now &lt;a href="http://sautercarbonoffsetdesign.com/ocean-supremacy.html" target="_blank"&gt;Sauter Carbon Offset Design (SCOD)&lt;/a&gt; has unveiled a 42-meter vessel dubbed ‘&lt;a href="http://sautercarbonoffsetdesign.com/ocean-supremacy.html" target="_blank"&gt;Ocean Supremacy&lt;/a&gt;‘ that seeks to set the standard by which all other green super-yachts will now be measured.”&lt;/p&gt;
&lt;p&gt;(via &lt;a href="http://inhabitat.com/ocean-supremacy-the-largest-and-greenest-super-yacht-in-the-world/" target="_blank"&gt;Ocean Supremacy: The Largest and Greenest Super-yacht in the World | Inhabitat - Sustainable Design Innovation, Eco Architecture, Green Building&lt;/a&gt;)&lt;/p&gt;</description><link>http://trenddown.com/post/23051049915</link><guid>http://trenddown.com/post/23051049915</guid><pubDate>Mon, 14 May 2012 13:31:20 -0600</pubDate><category>Yacht</category><category>Design</category><category>Eco</category><category>Environment</category><category>Sustainability</category></item><item><title>“Mountain Band-Aid is a plan for a sustainable city...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_m3x739yatl1qzvs8qo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;“&lt;a href="http://www.evolo.us/competition/mountain-band-aid/" target="_blank"&gt;Mountain Band-Aid&lt;/a&gt; is a plan for a sustainable city designed to help mitigate mining damage in southern China while providing a place for local inhabitants to repopulate the countryside. From a distance, the vertical village looks like a graft of humanity onto the countryside – it &lt;a href="http://inhabitat.com/underground-skyscraper-that-heals-the-scars-of-open-pit-mining/" target="_blank"&gt;reclaims the industrial scars&lt;/a&gt; created by past generations so that future generations can return to a lifestyle integrated with their surroundings. The project was recently awarded second place in &lt;a href="http://www.evolo.us/category/2012/" target="_blank"&gt;eVolo’s 2012 Skyscraper Competition&lt;/a&gt;.”&lt;/p&gt;
&lt;p&gt;(via &lt;a href="http://inhabitat.com/mountain-band-aid-transforms-strip-mined-land-into-a-vertical-eco-village/" target="_blank"&gt;‘Mountain Band-Aid’ Transforms Strip-Mined Mountainside Into a Vertical Eco Village | Inhabitat - Sustainable Design Innovation, Eco Architecture, Green Building&lt;/a&gt;)&lt;/p&gt;</description><link>http://trenddown.com/post/23047265393</link><guid>http://trenddown.com/post/23047265393</guid><pubDate>Mon, 14 May 2012 12:14:56 -0600</pubDate><category>Architecture</category><category>Design</category><category>Competition</category><category>China</category></item><item><title>Our Sci-Fi future awaits…
“These amazing Himalaya...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_m3x6xf7QgN1qzvs8qo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Our Sci-Fi future awaits…&lt;/p&gt;
&lt;p&gt;“These amazing &lt;a href="http://www.evolo.us/competition/himalaya-water-tower/" target="_blank"&gt;Himalaya Water Towers&lt;/a&gt; are designed to stem the impact of &lt;a href="http://en.wikipedia.org/wiki/Global_warming" target="_blank"&gt;global warming&lt;/a&gt; by collecting and storing water, helping to regulate the use of our planet’s most precious natural resource. The towers are set up on spiraling tendrils that ensure they are able to meet the water needs of nearby villages as well as distant locales as the world’s needs evolve. Conceived by Zhi Zheng, Hongchuan Zhao, and Dongbai Song, this cluster of futuristic towers tucked high and away in the massive &lt;a href="http://en.wikipedia.org/wiki/Himalayas" target="_blank"&gt;Asian mountain range&lt;/a&gt; recently took top prize in the &lt;a href="http://www.evolo.us/competition/himalaya-water-tower/" target="_blank"&gt;eVolo Skyscraper Competition&lt;/a&gt;.”&lt;/p&gt;
&lt;p&gt;(via &lt;a href="http://inhabitat.com/water-storing-himalaya-towers-take-first-place-in-2012-evolo-skyscraper-competition/" target="_blank"&gt;Water-Storing Himalaya Towers Take First Place in 2012 eVolo Skyscraper Competition | Inhabitat - Sustainable Design Innovation, Eco Architecture, Green Building&lt;/a&gt;)&lt;/p&gt;</description><link>http://trenddown.com/post/22992905304</link><guid>http://trenddown.com/post/22992905304</guid><pubDate>Sun, 13 May 2012 14:46:07 -0600</pubDate><category>Skyscraper</category><category>Architecture</category><category>Design</category><category>Competition</category><category>Himalaya</category><category>Towers</category></item><item><title>This would be an amazing way to tackle the North Pacific...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_m3x5ylV2bQ1qzvs8qo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;This would be an amazing way to tackle the &lt;a href="http://science.howstuffworks.com/environmental/earth/oceanography/great-pacific-garbage-patch.htm" title="howstuffworks: Why is the world's biggest landfill in the Pacific Ocean?" target="_blank"&gt;North Pacific Subtropical Gyre&lt;/a&gt; (one of the &lt;a href="http://5gyres.org/welcome.php" title="5 Gyres" target="_blank"&gt;5 Gyres&lt;/a&gt; of water landfills that we have floating in the Oceans).&lt;/p&gt;
&lt;p&gt;“The &lt;a href="http://en.wikipedia.org/wiki/Great_Pacific_Garbage_Patch" target="_blank"&gt;Great Pacific Garbage Patch&lt;/a&gt; was the inspiration for the &lt;a href="http://www.evolo.us/competition/plastic-fish-tower/" target="_blank"&gt;Plastic Fish Tower&lt;/a&gt;, an orb-like underwater skyscraper that recently caught our eye as an honorable mention in &lt;a href="http://www.evolo.us/competition/plastic-fish-tower/" target="_blank"&gt;eVolo’s 2012 skyscraper competition&lt;/a&gt;. The spherical structure was designed by the South Korean team of Kim Hongseop, Cho Hyunbeom, Yoom Sunhee and Yoom Hyungsoo, and it’s more than just a cool-looking futuristic building – it’s designed to suck in plastic from the massive pacific garbage patch and reprocess it, helping to slowly clear the debris which currently spans a whopping 8.1% of the sea.”&lt;/p&gt;
&lt;p&gt;(via &lt;a href="http://inhabitat.com/evolo-skyscraper-competition-spherical-plastic-fish-tower-recycles-debris-from-the-great-pacific-garbage-patch/" target="_blank"&gt;Spherical Underwater Fish Tower Skyscraper Recycles Debris from the Great Pacific Garbage Patch | Inhabitat - Sustainable Design Innovation, Eco Architecture, Green Building&lt;/a&gt;)&lt;/p&gt;</description><link>http://trenddown.com/post/22987895775</link><guid>http://trenddown.com/post/22987895775</guid><pubDate>Sun, 13 May 2012 13:30:42 -0600</pubDate><category>Pacific</category><category>Ocean</category><category>Garbage</category><category>Waste</category><category>Gyre</category><category>5Gyres</category><category>Architecture</category><category>Design</category><category>Skyscraper</category><category>Competition</category></item><item><title>“VERDMX is an independent civic initiative working on a...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m3x5iyaHiL1qzvs8qo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;“&lt;a href="http://verdmx.org/" target="_blank"&gt;VERDMX&lt;/a&gt; is an independent civic initiative working on a project called BREATHE / GREEN ROUTE which proposes bringing 7 sculptures with vertical gardens to locations throughout the country. The project hopes to transform public spaces in Mexico City, combining innovation, art, civic culture, urban planning, CSR and social interaction with the natural production of oxygen.”&lt;/p&gt;
&lt;p&gt;(via &lt;a href="http://inhabitat.com/verdmx-vertical-gardens-in-mexico/" target="_blank"&gt;VERDMX Wants to Build Beautiful Vertical Gardens Throughout Mexico | Inhabitat - Sustainable Design Innovation, Eco Architecture, Green Building&lt;/a&gt;)&lt;/p&gt;</description><link>http://trenddown.com/post/22983042444</link><guid>http://trenddown.com/post/22983042444</guid><pubDate>Sun, 13 May 2012 12:15:58 -0600</pubDate><category>Mexico</category><category>Garden</category><category>Urban Planning</category><category>Architecture</category><category>Art</category><category>Design</category><category>Vertical Farms</category></item><item><title>Well, if you can get a cupcake on the street, you’re going...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m3x5fhwxY01qzvs8qo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Well, if you can get a cupcake on the street, you’re going to need some milk.&lt;/p&gt;
&lt;p&gt;“Dairy farmer Michel Cantaloube is the brains behind the venture, which provides &lt;a href="http://nymag.com/restaurants/features/65483/" target="_blank"&gt;unpasteurized milk&lt;/a&gt; 24 hours a day. Customers can step up to the machine and buy just the right amount they need of &lt;a href="http://www.nytimes.com/2007/08/08/dining/08raw.html?pagewanted=all" target="_blank"&gt;raw milk&lt;/a&gt; (which is legal to sell in France) fresh from one of the farm’s 50 Holstein cows.”&lt;/p&gt;
&lt;p&gt;(via &lt;a href="http://inhabitat.com/french-vending-machine-dispenses-fresh-local-milk-24-hours-a-day/" target="_blank"&gt;French Vending Machine Dispenses Fresh Local Milk 24 Hours a Day | Inhabitat - Sustainable Design Innovation, Eco Architecture, Green Building&lt;/a&gt;)&lt;/p&gt;</description><link>http://trenddown.com/post/22923824735</link><guid>http://trenddown.com/post/22923824735</guid><pubDate>Sat, 12 May 2012 14:47:05 -0600</pubDate><category>Kiosk</category><category>France</category><category>Milk</category><category>Vending Machine</category></item><item><title>Cupcake ATM. Seems logical.
“Sprinkles fully automated...</title><description>&lt;iframe width="400" height="225" src="http://www.youtube.com/embed/jlLQbL2Rv2I?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Cupcake ATM. Seems logical.&lt;/p&gt;
&lt;p&gt;“Sprinkles fully automated cupcake ATM — open 24 hours a day!&lt;br/&gt;&lt;br/&gt;Read the HuffPost LA article here: &lt;a class="yt-uix-redirect-link" href="http://huff.to/Al3Vzh" rel="nofollow" title="http://huff.to/Al3Vzh" target="_blank"&gt;&lt;a href="http://huff.to/Al3Vzh" target="_blank"&gt;http://huff.to/Al3Vzh&lt;/a&gt;&lt;/a&gt;”&lt;/p&gt;
&lt;p&gt;Sprinkles Cupcake ATM (by &lt;a href="http://www.youtube.com/watch?feature=player_embedded&amp;v=jlLQbL2Rv2I" target="_blank"&gt;LucyBlodgett&lt;/a&gt;)&lt;/p&gt;</description><link>http://trenddown.com/post/22919417800</link><guid>http://trenddown.com/post/22919417800</guid><pubDate>Sat, 12 May 2012 13:30:54 -0600</pubDate><category>Cupcake</category><category>ATM</category><category>Kiosk</category><category>Innovation?</category></item><item><title>“Located in the small village of Jukkasjärvi in northern...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_m3x0kqjJ4u1qzvs8qo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;“Located in the small village of Jukkasjärvi in northern &lt;a class="st_tag internal_tag" href="http://www.archdaily.com/tag/sweden/" rel="tag" title="Posts tagged with Sweden" target="_blank"&gt;Sweden&lt;/a&gt; 200 kilometers north of the Arctic Circle, &lt;a href="http://icehotel.com/" target="_blank"&gt;ICEHOTEL&lt;/a&gt; may be the epitomy of ephemeral and temporal architecture. The world’s first and largest hotel built out of snow and ice is an inhabitable work of art that takes on a new form each year. The existence of the ICEHOTEL is entirely reliant upon the climate and Torne River, from which the 4000 tonnes of ice are harvested each year between March and April. The architecture is a form of exhibition as well. Each year artists are handpicked to design and build the Art Suites within the ICEHOTEL. The whole process invoved about 100 people and is constructed between November and December.”&lt;/p&gt;
&lt;p&gt;(via &lt;a href="http://www.archdaily.com/212273/icehotel-art-design-group/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed:%20ArchDaily%20(ArchDaily)&amp;utm_content=Google%20Reader" target="_blank"&gt;ICEHOTEL / Art &amp; Design Group | ArchDaily&lt;/a&gt;)&lt;/p&gt;</description><link>http://trenddown.com/post/22915000366</link><guid>http://trenddown.com/post/22915000366</guid><pubDate>Sat, 12 May 2012 12:15:39 -0600</pubDate><category>Ice</category><category>Hotel</category><category>Architecture</category><category>Sweden</category></item><item><title>Amazing. 
laughingsquid:

Apple’s 1984 Ghostbusters Spoof With...</title><description>&lt;iframe width="400" height="225" src="http://www.youtube.com/embed/kpzKJ0e5TNc?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Amazing. &lt;/p&gt;
&lt;p&gt;&lt;a class="tumblr_blog" href="http://links.laughingsquid.com/post/22902967438/apples-1984-ghostbusters-spoof-with-steve-jobs" target="_blank"&gt;laughingsquid&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;a href="http://laughingsquid.com/apples-1984-ghostbusters-spoof-with-steve-jobs-steve-wozniak/" target="_blank"&gt;Apple’s 1984 Ghostbusters Spoof With Steve Jobs &amp; Steve Wozniak&lt;/a&gt;&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://trenddown.com/post/22904454787</link><guid>http://trenddown.com/post/22904454787</guid><pubDate>Sat, 12 May 2012 09:10:09 -0600</pubDate><category>GhostBusters</category><category>80s</category><category>Spoof</category><category>Apple</category><category>IBM</category></item><item><title>Alberto Villarreal and the rest of the team at AGENT has created...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m3x0e8bUR71qzvs8qo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;&lt;a href="http://destroyafteruse.com/" target="_blank"&gt;Alberto Villarreal&lt;/a&gt; and the rest of the team at &lt;a href="http://destroyafteruse.com/" title="AGENT" target="_blank"&gt;AGENT&lt;/a&gt; has created paper skateboards out of recycled books. &lt;/p&gt;
&lt;p&gt;“Brothers Mauricio and Sebastian Lara from &lt;a href="http://www.eosmexico.com/" target="_blank"&gt;EOS México&lt;/a&gt; received hundreds of extra books when they were working on a new commemorative volume, so they invited 11 designers to find a cool new purpose for them … Villarreal explains that they experimented with the 6-10 books they received for a while before finally deciding to turn the colorful pages into fully-functioning paper skateboards.”&lt;/p&gt;
&lt;p&gt;(via &lt;a href="http://inhabitat.com/agent-recycles-accidental-books-into-polished-paper-skateboards/" target="_blank"&gt;AGENT Recycles Accidental Books Into Polished Paper Skateboards | Inhabitat - Sustainable Design Innovation, Eco Architecture, Green Building&lt;/a&gt;)&lt;/p&gt;</description><link>http://trenddown.com/post/22904001608</link><guid>http://trenddown.com/post/22904001608</guid><pubDate>Sat, 12 May 2012 09:01:20 -0600</pubDate><category>AGENT</category><category>Recycle</category><category>Books</category><category>Paper</category><category>Skateboarding</category><category>Skateboard</category><category>Skate</category></item><item><title>Sounds like the LEGO space race is ON.
“In January, two...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m3wzvoL4yA1qzvs8qo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Sounds like the LEGO space race is ON.&lt;/p&gt;
&lt;p&gt;“In January, two teenagers from Toronto sent &lt;a href="http://inhabitat.com/toronto-teens-send-lego-man-into-space-using-diy-weather-balloon/" target="_blank"&gt;a LEGO man into space via a weather balloon&lt;/a&gt;, but now a Romanian LEGO and space enthusiast has done the same thing — but with a model of a space shuttle!”&lt;/p&gt;
&lt;p&gt;(via &lt;a href="http://inhabitat.com/lego-space-shuttle-boldly-goes-where-no-toy-has-gone-before/" target="_blank"&gt;LEGO Space Shuttle Boldly Goes Where No Toy Has Gone Before | Inhabitat - Sustainable Design Innovation, Eco Architecture, Green Building&lt;/a&gt;)&lt;/p&gt;</description><link>http://trenddown.com/post/22903448147</link><guid>http://trenddown.com/post/22903448147</guid><pubDate>Sat, 12 May 2012 08:50:11 -0600</pubDate><category>LEGOs</category><category>In</category><category>SPACE</category></item><item><title>Looks like 2Pac pulled a Hatsune Miku at Coachella last week.
It...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_m2retwK4Tp1qzvs8qo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Looks like 2Pac pulled a &lt;a href="http://trenddown.com/post/1518712014/this-is-amazing-to-me-hatsune-miko-is-a-singing" title="TrendDown: Hatsune Miku" target="_blank"&gt;Hatsune Miku&lt;/a&gt; at Coachella last week.&lt;/p&gt;
&lt;p&gt;It looked creepy, cool, and unbelievably lifelike (all at the same time). If you don’t mind a crazy amount of F &amp; N bombs, you can watch the full thing &lt;a href="http://www.youtube.com/watch?v=TGbrFmPBV0Y" title="Youtube: Tupac Hologram Snoop Dogg and Dr. Dre Perform Coachella Live 2012" target="_blank"&gt;here&lt;/a&gt;. &lt;/p&gt;
&lt;p&gt;(via &lt;a href="http://gizmodo.com/5902625/tupac-hologram-wasnt-a-hologram" target="_blank"&gt;Tupac Hologram Wasn’t a Hologram&lt;/a&gt;)&lt;/p&gt;</description><link>http://trenddown.com/post/21421033008</link><guid>http://trenddown.com/post/21421033008</guid><pubDate>Thu, 19 Apr 2012 21:53:55 -0600</pubDate><category>2Pac</category><category>Hologram</category><category>Coachella</category><category>Concert</category><category>Technology</category><category>Trends</category><category>Future</category><category>Music</category><category>Tech</category></item><item><title>If you haven’t seen this yet, check it.
The video was able...</title><description>&lt;iframe width="400" height="225" src="http://www.youtube.com/embed/316AzLYfAzw?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;If you haven’t seen this yet, check it.&lt;/p&gt;
&lt;p&gt;The video was able to attract &lt;a href="http://viralvideochart.unrulymedia.com/youtube/A_DRAMATIC_SURPRISE_ON_A_QUIET_SQUARE?id=316AzLYfAzw" title="Viral Video Chart: A DRAMATIC SURPRISE ON A QUIET SQUARE" target="_blank"&gt;26 Million+ views&lt;/a&gt; in just one week. &lt;/p&gt;
&lt;p&gt;A DRAMATIC SURPRISE ON A QUIET SQUARE (by &lt;a href="http://www.youtube.com/watch?v=316AzLYfAzw&amp;feature=player_embedded#!" target="_blank"&gt;turnerbenelux&lt;/a&gt;)&lt;/p&gt;</description><link>http://trenddown.com/post/21420959468</link><guid>http://trenddown.com/post/21420959468</guid><pubDate>Thu, 19 Apr 2012 21:52:20 -0600</pubDate><category>Marketing</category><category>Advertising</category><category>Activation</category><category>Viral</category><category>Video</category><category>Flashmob</category><category>Belgium</category><category>TV</category><category>Television</category><category>TNT</category><category>Promotion</category><category>YouTube</category></item><item><title>Even though it’s cliche, I always love it when a campaign...</title><description>&lt;iframe width="400" height="225" src="http://www.youtube.com/embed/e6ToU2wWHWQ?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Even though it’s cliche, I always love it when a campaign brilliantly incorporates the message into the medium. This campaign was amazing since it not only reached an extremely hard to reach audience, but it also resulted in direct donations. Plus, gamers were able to experience what Amnesty International is all about, “first hand.” Brillaint.&lt;/p&gt;
&lt;p&gt;“Over 7 million gamers play Call of Duty online every day and Amnesty International is tapping into this base with seamless in-game advertising to gain supporters. Players can buy an additional game map called Amnesty Rescue MOD for $1. This $1 is donated to Amnesty and players then can rescue people suffering from human rights violations.”&lt;/p&gt;
&lt;p&gt;Amnesty International Involving Call of Duty Gamers (by &lt;a href="http://www.youtube.com/watch?v=e6ToU2wWHWQ" target="_blank"&gt;OnlineCampaigns&lt;/a&gt;)&lt;/p&gt;</description><link>http://trenddown.com/post/21161348640</link><guid>http://trenddown.com/post/21161348640</guid><pubDate>Sun, 15 Apr 2012 12:58:00 -0600</pubDate><category>Advertising</category><category>Interactive</category><category>Partnership</category><category>COD</category><category>Call of Duty</category><category>Amnesty International</category><category>Marketing</category><category>Branding</category><category>Media</category><category>Gaming</category></item><item><title>This is a great digital activation campaign in Berlin. Using...</title><description>&lt;iframe width="400" height="225" src="http://www.youtube.com/embed/d9PIgi1CnK0?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;This is a great digital activation campaign in Berlin. Using their own car keys was ingenious. &lt;/p&gt;
&lt;p&gt;“For their customer Mercedes-Benz Vans, Lukas Lindemann Rosinski implemented an interactive outdoor event on Wall AG’s digital advertising displays in Berlin underground station Friedrichstrasse, which blurred the line between classical outdoor advertising and interactive entertainment. Under the slogan “Key to Viano”, passers-by were offered the unprecedented opportunity to control digital advertising displays using their own remote car keys.&lt;/p&gt;
&lt;div class="details"&gt;
&lt;p&gt;Management Creation: Arno Lindemann, Bernhard Lukas&lt;br/&gt; Creative Directors: &lt;a href="http://adsoftheworld.com/creative/markus_kremer" target="_blank"&gt;Markus Kremer&lt;/a&gt;, &lt;a href="http://adsoftheworld.com/creative/thomas_heyen" target="_blank"&gt;Thomas Heyen&lt;/a&gt;&lt;br/&gt; Creatives: &lt;a href="http://adsoftheworld.com/creative/teja_fischer" target="_blank"&gt;Teja Fischer&lt;/a&gt;, &lt;a href="http://adsoftheworld.com/creative/moritz_frehse" target="_blank"&gt;Moritz Frehse&lt;/a&gt;, &lt;a href="http://adsoftheworld.com/creative/tobias_schroder" target="_blank"&gt;Tobias Schröder&lt;/a&gt;&lt;br/&gt; Consultants: Jascha Oevermann, Gero Quast”&lt;/p&gt;
&lt;/div&gt;
&lt;p&gt;WallDecaux: Mercedes Key To Viano Campaign (by &lt;a href="http://www.youtube.com/watch?v=d9PIgi1CnK0&amp;feature=player_embedded" target="_blank"&gt;JCDecauxGlobal&lt;/a&gt;)&lt;/p&gt;</description><link>http://trenddown.com/post/21160912800</link><guid>http://trenddown.com/post/21160912800</guid><pubDate>Sun, 15 Apr 2012 12:51:09 -0600</pubDate><category>Berlin</category><category>Germany</category><category>Advertising</category><category>Campaign</category><category>Ads</category><category>Marketing</category><category>Activation</category><category>Mercedes-Benz</category><category>OOH</category></item><item><title>If you haven’t seen the follow up to the first Hunter vs....</title><description>&lt;iframe width="400" height="225" src="http://www.youtube.com/embed/eQtai7HMbuQ?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;If you haven’t seen the follow up to the first &lt;a href="http://www.youtube.com/watch?v=4ba1BqJ4S2M" title="YouTube: Hunter vs. Bear" target="_blank"&gt;Hunter vs. Bear&lt;/a&gt;, definately check this out. Well done.&lt;/p&gt;
&lt;p&gt;Via &lt;a href="http://www.brandrepublic.com/news/article/1126733/hunter-bear-return-tippex/" title="BrandRepublic: Hunter and bear return for TippEx" target="_blank"&gt;BrandRepublic&lt;/a&gt;:&lt;/p&gt;
&lt;p&gt;“Hunter and bear’s 2012 birthday party’ is created by the same agency, France’s Buzzman. &lt;/p&gt;
&lt;p&gt;This time the user can travel through time with the pair by entering years for them to go to, with 46 different scenes available.”&lt;/p&gt;
&lt;p&gt;Hunter and bear’s 2012 birthday party (by &lt;a href="http://www.youtube.com/watch?v=eQtai7HMbuQ" target="_blank"&gt;Tippexperience2&lt;/a&gt;)&lt;/p&gt;</description><link>http://trenddown.com/post/21153142078</link><guid>http://trenddown.com/post/21153142078</guid><pubDate>Sun, 15 Apr 2012 10:42:00 -0600</pubDate><category>Advertising</category><category>Marketing</category><category>YouTube</category><category>Innovation</category></item><item><title>usersillusions:

“Erascan is a whiteboard eraser that scans the...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_lyselbphkG1rnj37so4_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://24.media.tumblr.com/tumblr_lyselbphkG1rnj37so2_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://25.media.tumblr.com/tumblr_lyselbphkG1rnj37so1_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://24.media.tumblr.com/tumblr_lyselbphkG1rnj37so3_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;p&gt;&lt;a class="tumblr_blog" href="http://usersillusions.com/post/20593769849/erascan-is-a-whiteboard-eraser-that-scans-the" target="_blank"&gt;usersillusions&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;“Erascan is a whiteboard eraser that scans the written matter on the board while erasing and saves it onto an inbuilt memory chip. The idea is to keep a digital copy of the drawings or notes handy for future reference. The device is programmed to automatically recognize handwriting, identify emails and web URLs. What’s more, it can share the saved data via email wirelessly!&lt;br/&gt;&lt;span id="more-63944"&gt;&lt;/span&gt;&lt;br/&gt; The designers explain, ‘The design consists of an LCD screen to show the scanned information during the erasing process. It also displays a simple menu allowing the user to select other functions. Navigation control buttons are located below the LCD screen. The letter “e” and the light pipe around the device light up to show that Erascan is in power mode.’”&lt;/p&gt;
&lt;p&gt;via &lt;a class="tumblr_blog" href="http://utilitarianthings.tumblr.com/post/17214195461/erascan-is-a-whiteboard-eraser-that-scans-the" target="_blank"&gt;utilitarianthings&lt;/a&gt;&lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://trenddown.com/post/20662439615</link><guid>http://trenddown.com/post/20662439615</guid><pubDate>Sat, 07 Apr 2012 12:15:58 -0600</pubDate></item><item><title>Photo</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_m23557Zgyv1qz6f9yo1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;</description><link>http://trenddown.com/post/20635888400</link><guid>http://trenddown.com/post/20635888400</guid><pubDate>Fri, 06 Apr 2012 22:57:56 -0600</pubDate></item></channel></rss>

