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Design, marketing, advertising, interactive and maybe a little architecture.

Adam Goetz 
Digital Strategist

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</description><title>TrendDown</title><generator>Tumblr (3.0; @trendd)</generator><link>http://trenddown.com/</link><item><title>This Why Microsoft Productivity campaign is a very direct attack...</title><description>&lt;iframe width="400" height="225" src="http://www.youtube.com/embed/k4EbCkotKPU?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;This &lt;a href="http://WhyMicrosoftProductivity.com" title="Why Microsoft Productivity Campaign" target="_blank"&gt;Why Microsoft Productivity&lt;/a&gt; campaign is a very direct attack on Google.&lt;/p&gt;
&lt;p&gt;This makes me think that Microsoft is getting pretty scared of Google Apps.&lt;/p&gt;
&lt;p&gt;Googlighting (via &lt;a href="https://twitter.com/#!/gilzky" title="Twitter: Ryan Gill" target="_blank"&gt;Ryan Gill&lt;/a&gt; by &lt;a href="http://www.youtube.com/watch?v=k4EbCkotKPU&amp;feature=youtube_gdata_player" target="_blank"&gt;Microsoft&lt;/a&gt;)&lt;/p&gt;</description><link>http://trenddown.com/post/18140913455</link><guid>http://trenddown.com/post/18140913455</guid><pubDate>Thu, 23 Feb 2012 12:34:16 -0700</pubDate><category>Google</category><category>Microsoft</category><category>Docs</category><category>Apps</category><category>Productivity</category><category>Word</category><category>Excel</category><category>Powerpoint</category><category>Marketing</category><category>Campaign</category><category>Advertising</category><category>Ads</category></item><item><title>These augmented reality interaction areas will be in all retail...</title><description>&lt;img src="http://30.media.tumblr.com/tumblr_lzuxnaGsyV1qzvs8qo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;These augmented reality interaction areas will be in all retail stores in the not so distant future.&lt;/p&gt;
&lt;p&gt;“On the right side is a 70-inch high resolution color LCD that plays animations and advertisements in a loop. On the left side is a translucent panel that store customers can walk up to and see the store shelves through it. As a customer approaches, a tiny camera embedded in the top recognizes the person’s height and gender and can overlay information on the screen that appears as though it is pointing to items of the shelves behind. This “augmented reality” display may highlight clothing in the person’s size, for example, or items that are on sale.”&lt;/p&gt;
&lt;p&gt;(via &lt;a href="http://www.frogdesign.com/work/intel-digital-signage.html" target="_blank"&gt;Intel Digital Signage | frog&lt;/a&gt;)&lt;/p&gt;</description><link>http://trenddown.com/post/18136631723</link><guid>http://trenddown.com/post/18136631723</guid><pubDate>Thu, 23 Feb 2012 10:52:22 -0700</pubDate><category>Retail</category><category>Digital Signage</category><category>POS</category><category>Point of Sale</category><category>Augmented Reality</category><category>Future</category><category>Tech</category><category>Technology</category><category>Trends</category></item><item><title>Awesome. Shepard Fairey released a line of mobile accessories -...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_lzthv8HoG91qzvs8qo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Awesome. &lt;a href="http://en.wikipedia.org/wiki/Shepard_Fairey" title="Wikipedia: Shepard Fairey" target="_blank"&gt;Shepard Fairey&lt;/a&gt; released a line of mobile accessories - no &lt;a href="http://www.huffingtonpost.com/artinfo/i-feel-like-holden-caulfi_b_858257.html" title="Huffington Post: Shepard Fairey On Obama 2012 &amp; MOCA's Street Art Controversy " target="_blank"&gt;Obama 2012 art&lt;/a&gt; yet though.&lt;/p&gt;
&lt;p&gt;(via &lt;a href="https://twitter.com/#!/lburwash" title="Twitter: Lori Burwash" target="_blank"&gt;Lori Burwash&lt;/a&gt; via &lt;a href="http://designtaxi.com/news/351698/Shepard-Fairey-Releases-iPhone-Laptop-Case-And-Backpack-Line/" target="_blank"&gt;Shepard Fairey Releases iPhone, Laptop Case And Backpack Line - DesignTAXI.com&lt;/a&gt;)&lt;/p&gt;</description><link>http://trenddown.com/post/18094627093</link><guid>http://trenddown.com/post/18094627093</guid><pubDate>Wed, 22 Feb 2012 16:13:56 -0700</pubDate><category>Mobile</category><category>Art</category><category>iPhone</category><category>Case</category><category>iPad</category><category>Graffiti</category><category>Street</category><category>Art</category><category>Artist</category></item><item><title>It’s a close race right now. So far Microsoft has the best...</title><description>&lt;img src="http://29.media.tumblr.com/tumblr_lzt1m6gDA71qzvs8qo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;It’s a close race right now. So far Microsoft has the best working interface with Kinect, but Apple’s iTV seems to be an almost certain launch this year (&lt;a href="http://www.bloomberg.com/video/85870828/" title="Bloomberg: Apple May Introduce ITV Late 2012, Analyst Says " target="_blank"&gt;according to Bloomberg&lt;/a&gt;).&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Microsoft&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;“The Microsoft Xbox Kinect, a motion-sensing camera for the popular  Xbox 360 video game console, has a built-in microphone and software to  understand voice commands to search the Web using Microsoft’s Bing  search engine, or to navigate between different video games and apps for  streaming video such as Netflix and Hulu.”&lt;/p&gt;
&lt;p&gt;“For months, Microsoft has been &lt;a href="http://latimesblogs.latimes.com/technology/2011/11/kinect-for-windows-and-soon-tvs.html" target="_blank"&gt;rumored&lt;/a&gt; to be building its Kinect motion and voice technology into TVs, so that  an Xbox 360 and external device aren’t needed. At the CES, Microsoft  demoed interactive episodes of &lt;a href="http://latimesblogs.latimes.com/technology/2012/01/ces-2012-microsoft-xbox-360-sesame-street-kinect.html" target="_blank"&gt;Sesame Street&lt;/a&gt; in which viewers spoke to characters and relied on gestures, such as  throwing imaginary coconuts, to interact with the likes of Grover and  Elmo.”&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Google&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;“Google’s Google TV software, available on set-top boxes and TVs from the likes of &lt;a href="http://store.sony.com/webapp/wcs/stores/servlet/CategoryDisplay?catalogId=10551&amp;storeId=10151&amp;langId=-1&amp;identifier=S_SonyInternetTV" target="_blank"&gt;Sony&lt;/a&gt;, Samsung, LG and &lt;a href="http://latimesblogs.latimes.com/technology/2012/01/television-makers-push-google-tv-at-ces.html" target="_blank"&gt;Vizio&lt;/a&gt;, includes a feature to search the Web using voice commands spoken into a Google TV app found on handsets running Google’s &lt;a href="https://market.android.com/details?id=com.google.android.apps.tvremote&amp;feature=search_result#?t=W251bGwsMSwxLDEsImNvbS5nb29nbGUuYW5kcm9pZC5hcHBzLnR2cmVtb3RlIl0" target="_blank"&gt;Android&lt;/a&gt; operating system or Apple’s &lt;a href="http://itunes.apple.com/us/app/google-tv-remote/id422137859?mt=8" target="_blank"&gt;iPhone&lt;/a&gt;.”&lt;/p&gt;
&lt;p&gt;“On Sep. 29, 2011 — six days before Apple introduced the &lt;a href="http://latimesblogs.latimes.com/technology/2011/10/apple-iphone-4s-apple-unveils-siri-voice-command-assistant-app.html" target="_blank"&gt;iPhone 4S with Siri&lt;/a&gt;,  the voice-commanded personal assistant app — Google turned in a  supplement to a May 19, 2011, filing with the U.S. Patent and Trademark  Office that described technology that uses remote controls or handheld  computers (smartphones and tablets) as an intermediary to tell a TV, by  voice, to change the channel or even seek out specific programs.”&lt;/p&gt;
&lt;p&gt;&lt;strong&gt;Apple&lt;/strong&gt;&lt;/p&gt;
&lt;p&gt;“Apple has been long &lt;a href="http://latimesblogs.latimes.com/technology/2012/01/apple-itv-rumor-round-up.html" target="_blank"&gt;rumored&lt;/a&gt; to be working on what has been unofficially dubbed the “iTV,” a  television set of its own that could use the iPhone’s Siri technology to  find TV shows or channels on demand.”&lt;/p&gt;
&lt;p&gt;“In a biography of Jobs written by Walter Issacson and published shortly  after Jobs’ death in October, Jobs said that he had figured out an  approach to TV that he thought could disrupt the $100-billion television  industry.”&lt;/p&gt;
&lt;p&gt;(via &lt;a href="http://www.latimes.com/business/technology/la-fi-tn-voice-control-google-tv-patent-apple-itv-microsoft-kinect-20120221,0,3787941.story" target="_blank"&gt;Google, Microsoft, Apple and the race to a talking TV - latimes.com&lt;/a&gt;)&lt;/p&gt;</description><link>http://trenddown.com/post/18076384022</link><guid>http://trenddown.com/post/18076384022</guid><pubDate>Wed, 22 Feb 2012 10:22:54 -0700</pubDate><category>Apple</category><category>Siri</category><category>iTV</category><category>Apple TV</category><category>Google</category><category>Microsoft</category><category>Kinect</category><category>Xbox 360</category><category>TV</category><category>Television</category><category>Voice Commands</category><category>Tech</category><category>Future</category><category>Trends</category></item><item><title>These are some amazing looking augmented reality games for the...</title><description>&lt;iframe width="400" height="225" src="http://www.youtube.com/embed/zXWSpcTnKTw?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;These are some amazing looking augmented reality games for &lt;a href="http://www.washingtonpost.com/business/technology/sonys-playstation-vita-hopes-to-carve-a-niche-for-itself/2012/02/21/gIQArVsvRR_story.html" title="The Washington Post: Sonys PlayStation Vita hopes to carve a niche for itself" target="_blank"&gt;the PlayStation Vita&lt;/a&gt; (on sale tomorrow).&lt;/p&gt;
&lt;p&gt;PlayStation Vita - Augmented Reality (by &lt;a href="http://www.youtube.com/watch?v=zXWSpcTnKTw" target="_blank"&gt;GamerSpawn&lt;/a&gt;)&lt;/p&gt;</description><link>http://trenddown.com/post/18045519579</link><guid>http://trenddown.com/post/18045519579</guid><pubDate>Tue, 21 Feb 2012 19:03:00 -0700</pubDate><category>Augmented Reality</category><category>AR</category><category>Gaming</category><category>Video Games</category><category>Innovation</category><category>Trends</category><category>Future</category></item><item><title>iPhpone App: Clear [iTunes - $0.99]
This is one of the most...</title><description>&lt;iframe src="http://player.vimeo.com/video/35693267" width="400" height="225" frameborder="0"&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;iPhpone App: &lt;a href="http://itunes.apple.com/us/app/clear/id493136154?mt=8" title="iTunes: Clear ToDo List App" target="_blank"&gt;Clear&lt;/a&gt; [iTunes - $0.99]&lt;/p&gt;
&lt;p&gt;This is one of the most intuitive (and fun) user interfaces that I have ever used. Simply brilliant.&lt;/p&gt;
&lt;p&gt;“Clear is designed to help you manage your life without adding clutter.  It’s a beautifully-designed, gesturally-driven app that we’ve created to  improve on a pencil and notepad for flexibly keeping quick, simple todo  lists.”&lt;/p&gt;
&lt;p&gt;Clear for iPhone - Available Now! (by &lt;a href="http://vimeo.com/35693267" target="_blank"&gt;Realmac Software&lt;/a&gt;)&lt;/p&gt;</description><link>http://trenddown.com/post/18016154778</link><guid>http://trenddown.com/post/18016154778</guid><pubDate>Tue, 21 Feb 2012 10:30:07 -0700</pubDate><category>iPhone</category><category>App</category><category>UI</category><category>Interface</category><category>Design</category><category>User Experience</category><category>UX</category><category>Clear</category><category>ToDo</category><category>Lists</category></item><item><title>This shirt that can monitor your workouts looks a lot like the...</title><description>&lt;iframe width="400" height="299" src="http://www.youtube.com/embed/HouDyuJSdxA?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;This shirt that can monitor your workouts looks a lot like &lt;a href="http://trenddown.com/post/16145468173/we-may-see-some-new-cool-apple-smart-garments-in" title="TrendDown: Apple Patent Smart Garments" target="_blank"&gt;the Apple patent&lt;/a&gt; that was filed not long ago. Wonder if they’re related of if they’ll get bought out?&lt;/p&gt;
&lt;p&gt;“The device, called &lt;a href="http://www.northeastern.edu/news/stories/2012/01/squid.html" title="SQUID" target="_blank"&gt;SQUID&lt;/a&gt;,  could be used by athletes for physical training or by amateurs looking  to optimize their time at the gym. It is made up of a compression  athletic shirt with a number of sensors attached to it. These capture  and translate electronic signals created by moving muscles into data and  feeds it into the accompanying app and website. This data can be used  to measure workouts and track a person’s progress over time.”&lt;/p&gt;
&lt;p&gt;(via &lt;a href="http://www.psfk.com/2012/02/smart-shirt-excercise.html" target="_blank"&gt;Smart Shirt Monitors Workouts And Tracks Your Progress @PSFK&lt;/a&gt;)&lt;/p&gt;</description><link>http://trenddown.com/post/17618276795</link><guid>http://trenddown.com/post/17618276795</guid><pubDate>Tue, 14 Feb 2012 13:30:05 -0700</pubDate><category>Smart Garments</category><category>Future</category><category>Data</category><category>Health</category><category>Feedback</category><category>App</category></item><item><title>Photo</title><description>&lt;img src="http://28.media.tumblr.com/tumblr_lz8yoho1y01qctqxso1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;</description><link>http://trenddown.com/post/17615550769</link><guid>http://trenddown.com/post/17615550769</guid><pubDate>Tue, 14 Feb 2012 12:15:05 -0700</pubDate><category>Future</category><category>Medicine</category><category>Technology</category><category>Tech</category></item><item><title>This is an extremely cool iPhone accessory/gaming-peripheral...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lz937jtfSr1qzvs8qo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;This is an extremely cool iPhone accessory/gaming-peripheral called &lt;a href="http://www.xapprgun.com/" title="XAPPR Gun" target="_blank"&gt;the XAPPR Gun&lt;/a&gt;. Pre-orders are about $30 and they’ll ship by June 2012.&lt;/p&gt;
&lt;p&gt;With Ubisoft’s real-world &lt;a href="http://trenddown.com/post/1686977205/this-week-ubisoft-launched-a-pre-orders-section-on" title="TrendDown: Ubisoft Battle Tag" target="_blank"&gt;Battle Tag game&lt;/a&gt; already on the market, we might see quite a few more of these types of spacial devices.&lt;/p&gt;
&lt;p&gt;“The Xappr and Micro-Xappr guns are currently on preorder, but will be  available in the EU, Isreal, U.S., and Canada this June. Apps will be  required to support it and while there’s only a handful right now, more  should be coming soon.”&lt;/p&gt;
&lt;p&gt;(via &lt;a href="http://www.imore.com/2012/02/03/xappr-gun-turns-iphone-fps-dream-machine/" target="_blank"&gt;Xappr Gun turns your iPhone into an FPS dream machine! | iMore&lt;/a&gt;)&lt;/p&gt;</description><link>http://trenddown.com/post/17568812717</link><guid>http://trenddown.com/post/17568812717</guid><pubDate>Mon, 13 Feb 2012 14:48:05 -0700</pubDate><category>XAPPR Gun</category><category>iPhone</category><category>Accessory</category><category>Gaming</category><category>Games</category><category>Peripheral</category><category>Tech</category><category>Trends</category><category>Spacial</category><category>Devices</category></item><item><title>I am usually against buying digital clothing/items for avatars,...</title><description>&lt;img src="http://29.media.tumblr.com/tumblr_lz9214LzHG1qzvs8qo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;I am usually against buying digital clothing/items for avatars, but this is pretty awesome. You can now pick up a Threadless tee for about 80 and 160 microsoft points aka $1 to $2 in real money.&lt;/p&gt;
&lt;p&gt;“You can see the whole set &lt;a href="http://marketplace.xbox.com/en-US/AvatarMarketplace?Brand=14348" target="_blank"&gt;here&lt;/a&gt; as  more than a dozen classic tops from the site’s rich t-shirt past are  available for male and female Avatars. That includes our beloved &lt;a href="http://www.threadless.com/product/2604/Technicolour_Rex/tab,guys/style,shirt" target="_blank"&gt;Technicolor Rex&lt;/a&gt; (which we immediately bought), &lt;a href="http://www.threadless.com/product/1354/Mister_Mittens_Big_Adventure/tab,guys/style,shirt" target="_blank"&gt;Mister Mittens’ Big Adventure&lt;/a&gt;, and the Pac-Man inspired apparel &lt;a href="http://www.threadless.com/product/751/The_Madness_of_Mission_6/tab,guys/style,shirt" target="_blank"&gt;Madness of Mission 6&lt;/a&gt;.  By buying that last one, you’re one step closer to creating the perfect  360 recreation of Abed from Community, thus making your life complete.”&lt;/p&gt;
&lt;p&gt;(via &lt;a href="http://www.gamesradar.com/threadless-shirts-bring-hipster-appeal-your-xbox-avatar-today/" target="_blank"&gt;Threadless shirts bring hipster appeal to | GamesRadar&lt;/a&gt;)&lt;/p&gt;</description><link>http://trenddown.com/post/17564261794</link><guid>http://trenddown.com/post/17564261794</guid><pubDate>Mon, 13 Feb 2012 13:30:05 -0700</pubDate><category>Digital</category><category>Clothing</category><category>Threadless</category><category>Gaming</category><category>Games</category><category>Avatar</category><category>Marketing</category><category>Microsoft</category><category>Xbox</category></item><item><title>This is a really interesting design to harness tidal power at a...</title><description>&lt;img src="http://26.media.tumblr.com/tumblr_lz91tz4EC81qzvs8qo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;This is a really interesting design to harness tidal power at a very low cost.&lt;/p&gt;
&lt;p&gt;“Over the years, scientists have come up with numerous ways to produce &lt;a href="http://inhabitat.com/energy/" target="_blank"&gt;renewable energy&lt;/a&gt;,  however cost has always been a huge barrier to the widespread adoption  of clean tech – the economics are still in favor of fossil fuels.  However UK-based alternative energy company &lt;a href="http://www.ecotricity.co.uk/" target="_blank"&gt;Ecotricity&lt;/a&gt; believe all that is about to change – their new project, the &lt;a href="http://www.ecotricity.co.uk/our-green-energy/our-green-electricity/and-the-sea/searaser" target="_blank"&gt;SeaRaser&lt;/a&gt;, could  solve two of the biggest challenges facing renewable energy by  providing a steady source of energy at low-cost. Invented by &lt;a href="http://www.devonenergy.com/" target="_blank"&gt;Devon Energy&lt;/a&gt; engineer Alvin Smith, the SeaRaser harnesses the constant power of ocean swells to create electricity on demand.”&lt;/p&gt;
&lt;p&gt;(via &lt;a href="http://inhabitat.com/ecotricitys-searaser-tidal-power-generator-could-be-the-worlds-cheapest-method-of-producing-electricity/" target="_blank"&gt;Ecotricity’s SeaRaser Tidal Power Generator Could be the World’s Cheapest Method Of Producing Electricity | Inhabitat - Green Design Will Save the World&lt;/a&gt;)&lt;/p&gt;</description><link>http://trenddown.com/post/17560854309</link><guid>http://trenddown.com/post/17560854309</guid><pubDate>Mon, 13 Feb 2012 12:15:05 -0700</pubDate><category>Tidal</category><category>Power</category><category>Energy</category><category>Sustainability</category><category>Environment</category><category>Future</category></item><item><title>It looks like Facebook has already removed this campaign, but...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_lz91kiChNP1qzvs8qo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;It looks like Facebook has already removed this campaign, but this is an amazing use of the new timeline layout.&lt;/p&gt;
&lt;p&gt;On the left of the timeline you see one year of “Adam Barak’s” life with drugs and on the right you see it without. Simply brilliant.&lt;/p&gt;
&lt;p&gt;“In a creative social media campaign, media agency &lt;a href="http://www.mccann.co.il/" title="McCann Digital Israel" target="_blank"&gt;McCann Digital Israel&lt;/a&gt; has used the new Facebook Timeline design to advertise for the &lt;a href="http://antidrugs.org.il/" title="Israel Anti-Drug Authority" target="_blank"&gt;Israel Anti-Drug Authority&lt;/a&gt;. Utilizing the split-screen layout, they created a profile for a fictional man called &lt;a href="https://www.facebook.com/Antidrugstimeline" title="Anti-drugs timeline" target="_blank"&gt;Adam Barak&lt;/a&gt; and compared pictures of him side-by-side over the course of a year.”&lt;/p&gt;
&lt;p&gt;(via &lt;a href="http://www.psfk.com/2012/01/facebook-timeline-israeli-anti-drug.html" target="_blank"&gt;Facebook Timeline Ads Show Your Clean Vs. Drug-Addicted Life @PSFK&lt;/a&gt;)&lt;/p&gt;</description><link>http://trenddown.com/post/17511594776</link><guid>http://trenddown.com/post/17511594776</guid><pubDate>Sun, 12 Feb 2012 14:47:06 -0700</pubDate><category>Facebook</category><category>Timeline</category><category>Advertising</category><category>Marketing</category><category>Social Media</category><category>Creative</category></item><item><title>Pretty creative use of Instagram for Levi’s newest social...</title><description>&lt;img src="http://30.media.tumblr.com/tumblr_lz91cvSQ3P1qzvs8qo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Pretty creative use of Instagram for Levi’s newest social media campaign.&lt;/p&gt;
&lt;p&gt;“Fashion brand Levi Strauss has launched a global casting effort for  their upcoming print and broadcast production for the 2012 Brand  Campaign and they are opening up the casting to everyone around the  world via &lt;a href="http://instagr.am/" target="_blank"&gt;Instagram&lt;/a&gt;.  They are asking people to upload their images on the photo sharing  service with a special tag #iamlevis with the hope that they’ll be able  to crowdsource the next talent to appear in their advertising.”&lt;/p&gt;
&lt;p&gt;(via &lt;a href="http://www.psfk.com/2012/01/levis-instagram-iamlevis.html" target="_blank"&gt;Levi’s Uses Instagram To Find Their Next Star @PSFK&lt;/a&gt;)&lt;/p&gt;</description><link>http://trenddown.com/post/17506709301</link><guid>http://trenddown.com/post/17506709301</guid><pubDate>Sun, 12 Feb 2012 13:31:05 -0700</pubDate><category>Instagram</category><category>Levi's</category><category>Brands</category><category>Marketing</category><category>Campaign</category><category>Social Media</category></item><item><title>Full of awesome.
“redditor SirCreate is making me hungry...</title><description>&lt;img src="http://30.media.tumblr.com/tumblr_lz8zol0gqQ1qzvs8qo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Full of awesome.&lt;/p&gt;
&lt;p&gt;“redditor SirCreate is making me hungry with this excellent model of Stay Puft from &lt;em&gt;The Ghostbusters&lt;/em&gt; out of modeling clay. The missing bite is a nice touch.”&lt;/p&gt;
&lt;p&gt;(via &lt;a href="http://www.neatorama.com/2011/05/15/stay-puft-smore/" target="_blank"&gt;Stay Puft S’More&lt;/a&gt;)&lt;/p&gt;</description><link>http://trenddown.com/post/17501903296</link><guid>http://trenddown.com/post/17501903296</guid><pubDate>Sun, 12 Feb 2012 12:15:06 -0700</pubDate><category>Movies</category><category>Model</category><category>Art</category><category>Clay</category><category>Ghostbusters</category><category>Stay Puft</category><category>Marshmallows</category></item><item><title>The final installment of the Mass Effect trilogy will be...</title><description>&lt;iframe width="400" height="225" src="http://www.youtube.com/embed/3pShKKOV_gA?wmode=transparent&amp;autohide=1&amp;egm=0&amp;hd=1&amp;iv_load_policy=3&amp;modestbranding=1&amp;rel=0&amp;showinfo=0&amp;showsearch=0" frameborder="0" allowfullscreen&gt;&lt;/iframe&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;The final installment of &lt;a href="http://www.masseffect.com/" title="Mass Effect Game" target="_blank"&gt;the Mass Effect &lt;span&gt;trilogy&lt;/span&gt;&lt;/a&gt; will be released on  March 6th with a female heroine on &lt;a href="http://kotaku.com/5812762/female-shepard-finally-gets-cover-girl-glory-in-mass-effect-3" title="Kotaku: Female Shepard Finally Gets Cover Girl Glory in Mass Effect 3" target="_blank"&gt;the limited edition box&lt;/a&gt;. This is the  first ever trailer to feature “&lt;a href="http://www.destructoid.com/redhead-femshep-winning-mass-effect-3-box-art-vote-210211.phtml" title="Destructoid: Redhead FemShep winning Mass Effect 3 box art vote" target="_blank"&gt;FemShep&lt;/a&gt;,” the female version of the  game’s hero, Commander Shepard.&lt;/p&gt;
&lt;p&gt;This is a pretty big deal, because up until now only the male version of Commander Shepard had ever be portayed on the Mass Effect marketing materials.&lt;/p&gt;
&lt;p&gt;To be honest, I don’t care who’s on the box. I’m just insanely excited for this game.&lt;/p&gt;
&lt;p&gt;“BioWare and EA released the &lt;a href="http://kotaku.com/5883911/get-your-first-look-at-mass-effects-new-female-shepard-in-action" target="_blank"&gt;first-ever trailer&lt;/a&gt; featuring the “official” female version of Commander Shepard, chosen by fans in a &lt;a href="http://kotaku.com/5826702/fans-picked-the-blonde-in-a-controversial-video-game-beauty-contest-but-thats-not-a-bad-thing" target="_blank"&gt;kinda sorta controversial Facebook poll&lt;/a&gt; last fall.”&lt;/p&gt;
&lt;p&gt;(via &lt;a href="http://kotaku.com/5884183/why-we-love-our-commander-shepard" target="_blank"&gt;Why We Love Our Commander Shepard&lt;/a&gt;)&lt;/p&gt;</description><link>http://trenddown.com/post/17456344891</link><guid>http://trenddown.com/post/17456344891</guid><pubDate>Sat, 11 Feb 2012 17:24:00 -0700</pubDate><category>Gaming</category><category>Mass Effect</category><category>Bioware</category><category>EA</category><category>Games</category><category>Marketing</category><category>Advertising</category><category>Video Games</category></item><item><title>Neurologists have taught a computer how to read your mind and...</title><description>&lt;img src="http://24.media.tumblr.com/tumblr_lz956tEaRu1qzvs8qo1_r1_500.png"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;Neurologists have taught a computer how to read your mind and translate your thoughts into spoken word.&lt;/p&gt;
&lt;p&gt;This is slightly more advanced than the &lt;a href="http://trenddown.com/post/5870441451/this-is-the-epoc-neuroheadset-that-can-read-your" title="TrendDown: EPOC neuroheadset" target="_blank"&gt;EPOC neuroheadset&lt;/a&gt; or even &lt;a href="http://trenddown.com/post/5276601749/this-is-pretty-crazy-a-japanese-company" title="TrendDown: Neurowear Cat Ears " target="_blank"&gt;the cat ears that react to your emotions&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;“The brain activity of volunteers was recorded as they listened to words.  These signals were then used to create computer algorithms that could  translate brain activity back into audio. Next, the patients were played  a collection of new words to see if the algorithms could pick out and  repeat recognisable words. Among them were words such as “Waldo”,  “structure”, “doubt” and “property”. The study is reported in &lt;a href="http://dx.doi.org/10.1371/journal.pbio.1001251" target="_blank"&gt;PLoS Biology&lt;/a&gt;”&lt;/p&gt;
&lt;p&gt;(via &lt;a href="http://www.guardian.co.uk/science/video/2012/jan/31/thoughts-translated-spoken-words-video" target="_blank"&gt;Thoughts translated into spoken words – video | Science | guardian.co.uk&lt;/a&gt;)&lt;/p&gt;</description><link>http://trenddown.com/post/17453429662</link><guid>http://trenddown.com/post/17453429662</guid><pubDate>Sat, 11 Feb 2012 16:30:32 -0700</pubDate><category>Neurology</category><category>Computers</category><category>Future</category><category>Trends</category><category>Singularity</category><category>Brains</category></item><item><title>London’s new bomb proof WiFi enabled recycling bin with...</title><description>&lt;img src="http://29.media.tumblr.com/tumblr_lz94fpZp5Y1qzvs8qo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;London’s new bomb proof WiFi enabled recycling bin with LCD display. Completely practical, and exceptionally awesome.&lt;/p&gt;
&lt;p&gt;“In preparation for the 2012 Olympics, London will introduce 25  high-tech ‘smart bins’ placed around the city. These recycling bins will  be embedded with an LCD display on each side and come integrated with  Wi-Fi connectivity. The screens will constantly change to display  different information, ranging from weather forecasts to stock prices.&lt;/p&gt;
&lt;p&gt;In addition, these high-tech bins are also bomb-proof. At $1,880  each, they aren’t cheap compared to traditional outdoor recycling bins  that are usually between $200-500. The smart bins won’t only be seen in  London, but are also expected to be implemented in other metropolitan  cities including New York, Singapore and Tokyo.”&lt;/p&gt;
&lt;p&gt;(via &lt;a href="http://www.psfk.com/2012/02/london-wifi-recycle-bin.html" target="_blank"&gt;London’s New Smart Recycling Bins Come With LCD Displays &amp; Wi-Fi @PSFK&lt;/a&gt;)&lt;/p&gt;</description><link>http://trenddown.com/post/17452402968</link><guid>http://trenddown.com/post/17452402968</guid><pubDate>Sat, 11 Feb 2012 16:11:49 -0700</pubDate><category>Tech</category><category>Recycling</category><category>Environment</category><category>LCD</category><category>WiFi</category><category>Trash</category><category>Garbage</category><category>Can</category><category>Bin</category><category>London</category><category>Olympics</category><category>2012</category></item><item><title>There is some amazing recycled art in this roundup.
(via...</title><description>&lt;img src="http://30.media.tumblr.com/tumblr_lz93zgr6No1qzvs8qo1_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://26.media.tumblr.com/tumblr_lz93zgr6No1qzvs8qo2_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://27.media.tumblr.com/tumblr_lz93zgr6No1qzvs8qo3_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://26.media.tumblr.com/tumblr_lz93zgr6No1qzvs8qo4_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://25.media.tumblr.com/tumblr_lz93zgr6No1qzvs8qo5_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://25.media.tumblr.com/tumblr_lz93zgr6No1qzvs8qo6_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://28.media.tumblr.com/tumblr_lz93zgr6No1qzvs8qo7_500.jpg"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;p&gt;There is some amazing recycled art in this roundup.&lt;/p&gt;
&lt;p&gt;(via &lt;a href="http://www.hongkiat.com/blog/recycled-art-masterpiece-made-from-junks/" target="_blank"&gt;Recycled Art: 66 Masterpieces Made From Junks&lt;/a&gt;)&lt;/p&gt;</description><link>http://trenddown.com/post/17451934294</link><guid>http://trenddown.com/post/17451934294</guid><pubDate>Sat, 11 Feb 2012 16:03:24 -0700</pubDate></item><item><title>kateoplis:

In 2005, Norway initiated a massive 15-year project...</title><description>&lt;img src="http://25.media.tumblr.com/tumblr_lz8vcgjgY91qzprlbo2_r1_500.png"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://28.media.tumblr.com/tumblr_lz8vcgjgY91qzprlbo4_r1_500.png"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://24.media.tumblr.com/tumblr_lz8vcgjgY91qzprlbo3_r1_500.png"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://30.media.tumblr.com/tumblr_lz8vcgjgY91qzprlbo1_r1_500.png"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://24.media.tumblr.com/tumblr_lz8vcgjgY91qzprlbo5_r1_500.png"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://27.media.tumblr.com/tumblr_lz8vcgjgY91qzprlbo7_r1_500.png"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;img src="http://27.media.tumblr.com/tumblr_lz8vcgjgY91qzprlbo6_r2_500.png"/&gt;&lt;br/&gt; &lt;br/&gt;&lt;p&gt;&lt;a class="tumblr_blog" href="http://kateoplis.tumblr.com/post/17442879337/in-2005-norway-initiated-a-massive-15-year" target="_blank"&gt;kateoplis&lt;/a&gt;:&lt;/p&gt;
&lt;blockquote&gt;
&lt;p&gt;&lt;span&gt;In 2005, Norway initiated a massive 15-year project to generate more tourism by hiring architects  &amp; designers to build routes and rest stops for the stunning Norwegian landscape. This is what the &lt;/span&gt;&lt;a href="http://www.nasjonaleturistveger.no/en" target="_blank"&gt;National Tourist Routes In Norway&lt;/a&gt; have achieved so far. &lt;/p&gt;
&lt;/blockquote&gt;</description><link>http://trenddown.com/post/17451329123</link><guid>http://trenddown.com/post/17451329123</guid><pubDate>Sat, 11 Feb 2012 15:52:30 -0700</pubDate><category>Tourism</category><category>Design</category><category>Architecture</category></item><item><title>I’m really looking forward to the Hobbit movie this year....</title><description>&lt;img src="http://29.media.tumblr.com/tumblr_lz8ytuSgLb1qzvs8qo1_500.jpg"/&gt;&lt;br/&gt;&lt;br/&gt;&lt;p&gt;I’m really looking forward to &lt;a href="http://www.imdb.com/title/tt0903624/" title="IMDB: The Hobbit An Unexpected Journey" target="_blank"&gt;the Hobbit&lt;/a&gt; movie this year. (and I will be visiting this place - one day)&lt;/p&gt;
&lt;p&gt;“The set for Hobbiton was constructed in 1998 after director Peter  Jackson found the Alexander Family farm in an aerial search of the North  Island of &lt;a href="http://inhabitat.com/2010/04/20/new-zealand-treehouse-restaurant-wins-multiple-awards/" target="_blank"&gt;New Zealand&lt;/a&gt; looking for the ideal charming little village. The rolling countryside  and the vegetation closely resembled that of J.R.R Tolkein’s description  of Middle Earth and so the site was adapted to become Hobbiton,  including the creation of 37 little &lt;a href="http://inhabitat.com/2010/08/03/700-year-old-underground-cave-homes-for-rent-in-iran/" target="_blank"&gt;hobbit houses&lt;/a&gt; tucked into the hillside.”&lt;/p&gt;
&lt;p&gt;(via &lt;a href="http://inhabitat.com/lord-of-the-rings-hobbiton-now-serves-as-sheep-farm/" target="_blank"&gt;Lord of the Rings Hobbiton Transformed Into Town for Sheep | Inhabitat - Green Design Will Save the World&lt;/a&gt;)&lt;/p&gt;</description><link>http://trenddown.com/post/17447569335</link><guid>http://trenddown.com/post/17447569335</guid><pubDate>Sat, 11 Feb 2012 14:45:05 -0700</pubDate><category>Movies</category><category>The Hobbit</category><category>New Zealand</category><category>Sets</category><category>Photography</category><category>Photos</category></item></channel></rss>

