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Design, marketing, advertising, interactive and maybe a little architecture.



Adam Goetz
Digital Strategist

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This is a brilliant solution to a unique problem. The new Meadowlands Stadium is home to both the NY Jets and the Giants, so they needed a merchandising store that could hop bandwagons quickly. “The Flagship Store Powered by Reebok opened right on time for the preseason kickoffs.  Ohio based retail experience design firm Chute Gerdeman devised a solution that relies on the latest dynamic lighting technology, digital signage and projection, as well as interactive media that allows the store to be transformed almost overnight.” Click the link below for more shots of the store. Jets/Giants New Retail Store Can Transform To Support Each Team - PSFK

This is a brilliant solution to a unique problem.

The new Meadowlands Stadium is home to both the NY Jets and the Giants, so they needed a merchandising store that could hop bandwagons quickly.

“The Flagship Store Powered by Reebok opened right on time for the preseason kickoffs.  Ohio based retail experience design firm Chute Gerdeman devised a solution that relies on the latest dynamic lighting technology, digital signage and projection, as well as interactive media that allows the store to be transformed almost overnight.”

Click the link below for more shots of the store.

Jets/Giants New Retail Store Can Transform To Support Each Team - PSFK

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