Feb
23rd
Thu
23rd
These augmented reality interaction areas will be in all retail stores in the not so distant future.
“On the right side is a 70-inch high resolution color LCD that plays animations and advertisements in a loop. On the left side is a translucent panel that store customers can walk up to and see the store shelves through it. As a customer approaches, a tiny camera embedded in the top recognizes the person’s height and gender and can overlay information on the screen that appears as though it is pointing to items of the shelves behind. This “augmented reality” display may highlight clothing in the person’s size, for example, or items that are on sale.”
