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Adam Goetz
Digital Strategist

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Feb
12th
Sun
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It looks like Facebook has already removed this campaign, but this is an amazing use of the new timeline layout. On the left of the timeline you see one year of “Adam Barak’s” life with drugs and on the right you see it without. Simply brilliant. “In a creative social media campaign, media agency McCann Digital Israel has used the new Facebook Timeline design to advertise for the Israel Anti-Drug Authority. Utilizing the split-screen layout, they created a profile for a fictional man called Adam Barak and compared pictures of him side-by-side over the course of a year.” (via Facebook Timeline Ads Show Your Clean Vs. Drug-Addicted Life @PSFK)

It looks like Facebook has already removed this campaign, but this is an amazing use of the new timeline layout.

On the left of the timeline you see one year of “Adam Barak’s” life with drugs and on the right you see it without. Simply brilliant.

“In a creative social media campaign, media agency McCann Digital Israel has used the new Facebook Timeline design to advertise for the Israel Anti-Drug Authority. Utilizing the split-screen layout, they created a profile for a fictional man called Adam Barak and compared pictures of him side-by-side over the course of a year.”

(via Facebook Timeline Ads Show Your Clean Vs. Drug-Addicted Life @PSFK)

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