Feb
12th
Sun
12th
Pretty creative use of Instagram for Levi’s newest social media campaign.
“Fashion brand Levi Strauss has launched a global casting effort for their upcoming print and broadcast production for the 2012 Brand Campaign and they are opening up the casting to everyone around the world via Instagram. They are asking people to upload their images on the photo sharing service with a special tag #iamlevis with the hope that they’ll be able to crowdsource the next talent to appear in their advertising.”
