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Adam Goetz
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Nov
21st
Sun
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SCVNGR seems to be taking off as a location based game of choice for some brands. This coke campaign starts in malls across America on Black Friday (Nov 26). “SCVNGR players who complete the Coke mall challenges can accumulate enough points to redeem instant rewards including American Express gift cards and Coke-branded merchandise. In total, Coke will be giving away $100,000 in gift card rewards. The challenges are typical SCVNGR fare — checkins and photos — themed to fit the Coke Secret Formula purpose.” Coke Targets Teens With Black Friday SCVNGR Promotion

SCVNGR seems to be taking off as a location based game of choice for some brands. This coke campaign starts in malls across America on Black Friday (Nov 26).

“SCVNGR players who complete the Coke mall challenges can accumulate enough points to redeem instant rewards including American Express gift cards and Coke-branded merchandise. In total, Coke will be giving away $100,000 in gift card rewards. The challenges are typical SCVNGR fare — checkins and photos — themed to fit the Coke Secret Formula purpose.”

Coke Targets Teens With Black Friday SCVNGR Promotion

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