This was a great campaign by Nike and LIVESTRONG...

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Adam Goetz
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Jul
28th

Tue

This was a great campaign by Nike and LIVESTRONG on the Tour de France this year. You were able to tweet inspirational messages to @chalkbot and selected messages would get painted in chalk on the tour route ahead of the racers.

Nike x LIVESTRONG - What is a Chalkbot (English Version) (via freshnessmag)

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