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Design, marketing, advertising, interactive and maybe a little architecture.



Adam Goetz
Digital Strategist

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Dec
3rd
Sat
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Great instillation.


Looks fast. Even in park. The 450hp 2012 C-Class Coupe.

"To launch the Mercedes-Benz 2012 C-Class Coupe, one was parked in  front of a motion blurred wall, sidewalk, and billboard that read:  “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.” To complete  the motion-blur illusion, real 3D models of a motion blurred fire  hydrant, parking sign, and mailbox were created to be part of the street  scene."
Advertising Agency: BBDO, Toronto, Canada SVP Executive Creative Directors:  Peter Ignazi, Carlos Moreno Art Director: Jonathan Guy Copywriter: Frank Macera Agency Producer: Kathie Hintsa Account Directors: Steve Groh, Adam Lang Account Supervisor: Diana Nelson Photography: Philip Rostron, Instil Productions Inc. Production: Philip Rostron, Instil Productions Inc. / Hotsets Film Event Company: Newad Inc.

(via Mercedes-Benz: Blur | Ads of the World™)

Great instillation.

Looks fast. Even in park. The 450hp 2012 C-Class Coupe.

"To launch the Mercedes-Benz 2012 C-Class Coupe, one was parked in front of a motion blurred wall, sidewalk, and billboard that read: “Looks fast. Even in park. The 450hp 2012 C-Class Coupe.” To complete the motion-blur illusion, real 3D models of a motion blurred fire hydrant, parking sign, and mailbox were created to be part of the street scene."

Advertising Agency: BBDO, Toronto, Canada
SVP Executive Creative Directors: Peter Ignazi, Carlos Moreno
Art Director: Jonathan Guy
Copywriter: Frank Macera
Agency Producer: Kathie Hintsa
Account Directors: Steve Groh, Adam Lang
Account Supervisor: Diana Nelson
Photography: Philip Rostron, Instil Productions Inc.
Production: Philip Rostron, Instil Productions Inc. / Hotsets Film
Event Company: Newad Inc.

(via Mercedes-Benz: Blur | Ads of the World™)

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