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iPhone App: Starbucks Cup Magic [iTunes Link]

I love this idea. Starbuck’s new christmas app allows you to veiw an augmented reality experience that is triggered by their cups. Coca-Cola also did this a while back on their cans for an Avatar promotion.

“This year let’s bring the season to life with the Starbucks Cup Magic app. Use the app to find and scan all five Starbucks Holiday Characters - on Red Cups, Christmas Blend bags, in-store and more - and watch as they magically come to life through augmented reality on your mobile device.”

Starbucks Cup Magic (by Starbucks)