17th
My final Media Vanguard Award winner for the night:
Universal App: Burn Notice Graphic Novel [iTunes Link]
I guess that you could call this a transmedia experience (seems to be a trendy term these days), but I love the idea of having extended content in other mediums.
“USA Network is teaming with DC Comics to provide something a little different for Burn Notice fans this season.
Each week you’ll uncover the missing pieces through an original story you won’t find on TV. Along the way, you’ll encounter your favorite characters from the show, and some familiar enemies. And then get closer to the action through enhanced features exclusive to the app:
-Peel back the comic art to reveal the creative stages of sketches, inks, and colors
-Explore special interactive panels in each chapter to hone your spy skills, gather useful intelligence, and enter the Burn Notice world of intrigue
-Pull the latest Burn Notice news from the Burn Wire
-Chat with other fans before, during, and after the show with Character Chatter”
(via USA, DC Comics Join For Online Burn Notice Graphic Novel)