Nov
17th
Thu
17th
It looks like Flash is officially dead (when it comes to mobile).
“Today, for the first time, The New York Times is featuring a single HTML5 interactive ad campaign across its digital platforms. Coca-Cola is running the ads — an extension of its Arctic Home campaign and its long use of polar bears this time of year — not only on NYTimes.com, but also on the Times’ iPhone and iPod Touch apps, and on the iPad’s Safari browser. And the ads are consistent (though not identical) across those platforms.”
(via The New York Times runs a cross-platform interactive ad campaign in HTML5 » Nieman Journalism Lab)
(Source: vimeo.com)
