This is an interesting new social shopping website from Zappos founder, Nick Swinmurn.
"The concept is simple: Take pictures of all the things you have in your closet. Tag them by brand and purchase location and get rewards and deals based on your proven likes. Own enough Nike sneakers and you could earn discounts or exclusives on upcoming Nike sales."
(via Mike Heffring via RNKD: Zappos Founder Launches New Voyeuristic Ecommerce Site)