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ABC tested a few second screen or “Orchestrated Media”  experiences last year for Grey’s Anatomy, The Oscars and My Generation. It looks like BBC is testing some similar technology, so we may see some more Social TV content in the near future.

“The Orchestrated Media project is working to display relevant, supporting content for the show you’re watching, in sync with the show. So, a documentary on dinosaurs may display information about the beasts currently depicted on screen, or a news broadcast could display detailed information about the current story without you having to look for it.”

(via BBC project is building a standard for interactive TV apps)