31st
iPhone App: VW Juiced Up [iTunes Link]
This is a pretty impressive use of AR.
“The “VW. Juiced Up” campaign launched late last month in Toronto, Vancouver and Montreal and includes billboard and transit shelter executions that incorporate augmented reality, or AR, technology. Consumers who pass these out-of-home ads can download an AR application using their tablets or smartphones, which enables them to watch video animations that show Beetles crashing through transit shelter glass, jumping through billboards or leaping off ramps.”
I also loved this on the app’s description:
“Dramatization created using computer animation. Do not attempt.”
(via Tricia Murray via Volkswagen Canada augments reality in OOH campaign | Marketing Magazine)
(Source: youtube.com)
