30th
Dunhill is now one of many brands that have used Aurasma’s AR video technology to bring multimedia content to print campaigns. Another recent one was Wally Yachts back in June.
To interact with the campaign, you can download their app and hold it up to any of their print ads to hear an interview from one of the featured “men of distinction.”
I am confident that this technology will make QR codes obsolete .. it’s just a matter of time.
“Featuring men of distinction, expedition leader Sir Ranulph Fiennes, renowned theatre director Michael Grandage and principal dancer Rupert Pennefather, the three protagonists are illustrated through a series of black and white portraits alongside individual interviews”
(via Joshua Ross via Dunhill’s Aurasma App | Rookie Creative)
