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Adam Goetz
Digital Strategist

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Oct
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This is a pretty rad idea. Who didn’t play with hotwheels mats as a kid?

“Introducing Disney AppMATes - a new line of toys that comes to life digitally when used with an Apple iPad allowing kids to use the tablet’s screen as a virtual play mat. The Appmates toy line features miniature Disney•Pixar Cars 2 vehicles with sensors on the base of each toy that are recognized as a unique footprint by an app with no cable or Bluetooth connection required. Simply download the free Cars 2 Appmates app from the iTunes app store, place your favorite Appmates toy character on the screen and play.”

Disney AppMATes: The New Mobile Application Toys for iPad (by DisneyLiving)

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