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After using some scented posters last year in a “Stop-sniffing” campaign, Nestlé Purina is now running a television commercial also directly targetted to dogs.

“The TV commercial for Beneful, run in Germany over the summer and now to be screened on Austrian television, uses different sounds to capture the attention of four-legged friends and their owners. The advertisement uses a squeak, similar to the sound dogs’ toys make, a high frequency tone, similar to a dog whistle, and a soft, high-pitched ping which can be heard by dogs and people.”

(via Gordo via Beneful Advertising for Dogs | The Inspiration Room)