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I love the idea of putting augmented reality markers on packaging. Right now it’s still a little gimmicky and a cumbersome as a way to watch content, but smartphones and eventually glasses will change that.
“In keeping with Kit Kat’s long-running “Gimme a break” strategy, the team has created an AR break that breaks new music. Simply go to www.kitkat.co.uk and present your specially-marked KitKat package to see a 3-D video of an up and coming band.”
Nestlé Kit Kat - Augmented Reality Gig (via Metal Potential via southsideadguy)
