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I’ve always loved that GeoSocial apps are bringing social media out into the real world. And now they’ve got the ad to match.

“Check in, find your friends, unlock your city,” the ad reads. In smaller print at the bottom it talks about checking in to American Eagle for some kind of special. Foursquare head of business development confirms that American Eagle are the ones paying for the ad, which he says is the “largest digital billboard in Times Square.”

Foursquare Takes Over Times Square With A Massive Display Ad