Aug
29th
Sun
29th
Hell Pizza (a franchise started in New Zealand) has collaborated with Little Sister Films to create an interactive zombie movie/game on YouTube.
At the end of each segment/video you are given two choices. If you make all of the right choices and help Steve deliver the pizza (make it to the last video) without being killed, you can enter yourself into the draw to win a years supply of pizza.
This was a great viral campaign that ended up getting them over 1 million views. Well done.
Interactive zombie movie adventure - DELIVER ME TO HELL - REAL ZOMBIES ATTACK (via HellPizzaNZ)