28th
To market The Last Exorcism movie, The Visionaire Group, Los Angeles and Lionsgate took a possessed girl and put her on Chatroulette to scare the sh*t out of random dudes.
There are a number of videos of the reactions, but the one above has managed to get over 2.1 million views on YouTube.
As of today (Aug 28) it looks like the buzz on Twitter is 62% positive and 38% negative for the movie. It’s also projected to make $9.4 million this (opening) weekend on just a 1.8 million dollar budget. Well done.
UPDATE: The Chatroulette stunt seemed to help increase the viewers of the official trailer by 1114% over the previous week (a record setting growth number) and the movie than doubled the projected box office revenue for the opening weekend. It made over 20 million dollars domestically. Very impressive.
The Last Exorcism - BEST OF Chatroulette reactions (via thelastexorcism)
