TrendDown

With Facebook’s unbeatable user base, Facebook Places pretty much guaranteed to win the GeoSocial war. Although, I think that they may try to purchase an established framework to “catch up” - my bet is on Gowalla.

For now, I’m sure that Foursquare, Gowalla, Yelp and Booyah are all happy to partner with Facebook on this one.

“Facebook Places is still new to the location-based check-in game and is missing some key elements to really compete head on with rival services. As it matures, though, Facebook Places will be a powerful tool for businesses to engage the vast Facebook social network, and identify what really matters to customers.”

Facebook Places Makes Marketing Relevant - PCWorld Business Center