November 2011
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It looks like Flash is officially dead (when it comes to mobile).
“Today, for the first time, The New York Times is featuring a single HTML5 interactive ad campaign across its digital platforms. Coca-Cola is running the ads — an extension of its Arctic Home campaign and its long use of polar bears this time of year — not only on NYTimes.com, but also on the Times’ iPhone and iPod Touch ...
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ABC tested a few second screen or “Orchestrated Media” experiences last year for Grey’s Anatomy, The Oscars and My Generation. It looks like BBC is testing some similar technology, so we may see some more Social TV content in the near future.
“The Orchestrated Media project is working to display relevant, supporting content for the show you’re watching, in sync with...
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