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Adam Goetz
Digital Strategist

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Jun
24th
Tue
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civilengineeringworld:

Stadiums of the 2014 FIFA World Cup

The 2014 FIFA World Cup takes place in Brazil from June 12th through July 13th. Twelve venues in twelve cities will play host to the games. Some of the stadiums were built specifically for this event, others were extended, renovated or roofs were added. Engineers and architects from around the world participated in this effort. 

Source:http://structurae.net/specials/2014-world-cup

(via jkcivil)

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bellecosby: adcouncil: goingurban: valentinacarrara: escapekit:

Find a home here

Canadian charitable organization RainCity Housing provides to the homeless housing and support services. As a way to raise awareness, the organization engaged the help of ad agency Spring Advertising to create two special park bench installations that double as ads. 

E’ interessante riflettere sul fatto che no place like home.

Smart advertising

Advertising as shelter. 

more these less spikes 

(Source: designtaxi.com, via andybrwn)

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Jun
12th
Thu
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Google’s Classroom app does a great job of organizing handouts and allows students to submit their assignments.

Salman Khan (TED talk here) is also doing some really interesting and innovative things with the Khan Academy, which focus’ on visual/video tutorials and learning tools. They also have a dashboard to keep track of student’s progress. His vision of physical classrooms of the future focuses on a hybrid model of hands on learning with virtual education as a supporting tool.

I don’t think that the perfect solution has been found for a classroom setting, but it’s great to see these advancements that will support the new open-ended and creative teaching styles.

"Google is tackling the persistent need in education for better software with Classroom, a new tool launching in beta preview to help teachers make, collect and track student assignments, and to help them better communicate with their classes.”

(via Google Debuts Classroom, An Education Platform For Teacher-Student Communication | TechCrunch)

(Source: youtube.com)

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Jun
11th
Wed
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Gold.

Moneyhorse games today announced Glorious Leader!. It is a game where you play North Korean leader Kim Jong Un. You can ride a unicorn. You fight Americans. It has Dennis Rodman.”

(via Kim Jong Un Video Game Is The Enemy Of Capitalist Pigs)

(Source: youtube.com)

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This is a great PSA a la Orson Welles.
"It’s awards season, and the case studies keep rolling in. This one, from Jung von Matt in Germany, for a campaign to get drivers to stop talking on their mobile phones, should do well among radio judges who enjoy simulated violence for the greater good.
The agency set up a stunt during a live radio show (not during a commercial break) in which a person called in to request a song—and admitted he was driving on the highway. Of course, from there, it doesn’t end well.”
(via Agency Stages Live Car Crash on the Radio as a Warning to Distracted Drivers | Adweek)

This is a great PSA a la Orson Welles.

"It’s awards season, and the case studies keep rolling in. This one, from Jung von Matt in Germany, for a campaign to get drivers to stop talking on their mobile phones, should do well among radio judges who enjoy simulated violence for the greater good.

The agency set up a stunt during a live radio show (not during a commercial break) in which a person called in to request a song—and admitted he was driving on the highway. Of course, from there, it doesn’t end well.”

(via Agency Stages Live Car Crash on the Radio as a Warning to Distracted Drivers | Adweek)

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After creating Escape from XP, Microsoft follows it up with this game to help teach kids to code.
I’m extremely passionate about introducing code into the classroom, which is why I love seeing projects like this one, as well as code.org, code academy, scratch, Apple’s new language Swift and KhodeUp.
“Code Hunt uses puzzles, which players explore by means of clues presented as test cases, and encourages players to iterate on their code to “capture” it. Their work is then scored depending on the elegance of their solution, and players are encouraged to continue on to the next challenge.”
(via Microsoft Research Launches Code Hunt Game to Teach Programming)

After creating Escape from XP, Microsoft follows it up with this game to help teach kids to code.

I’m extremely passionate about introducing code into the classroom, which is why I love seeing projects like this one, as well as code.org, code academy, scratch, Apple’s new language Swift and KhodeUp.

Code Hunt uses puzzles, which players explore by means of clues presented as test cases, and encourages players to iterate on their code to “capture” it. Their work is then scored depending on the elegance of their solution, and players are encouraged to continue on to the next challenge.”

(via Microsoft Research Launches Code Hunt Game to Teach Programming)

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Jun
10th
Tue
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Brilliant idea.
"The compressed hydrogen-powered Honda FCX runs so clean, its exhaust contains only water—and it’s so clean, it’s drinkable. To celebrate this, Honda Australia and Leo Burnett Melbourne came up with a memorable stunt—creating a new bottled-water brand, H2O.
As seen in the case study below, the automaker gave the water away in movie theaters around Australia (as free samples, no less) as a way of showing people what they’re doing for the environment. There are also plans to make the water available at Honda service stations and dealerships.”
(via Honda Creates Bottled Water Brand in Honor of Vehicle That Emits Only Drinkable H2O | Adweek)

Brilliant idea.

"The compressed hydrogen-powered Honda FCX runs so clean, its exhaust contains only water—and it’s so clean, it’s drinkable. To celebrate this, Honda Australia and Leo Burnett Melbourne came up with a memorable stunt—creating a new bottled-water brand, H2O.

As seen in the case study below, the automaker gave the water away in movie theaters around Australia (as free samples, no less) as a way of showing people what they’re doing for the environment. There are also plans to make the water available at Honda service stations and dealerships.”

(via Honda Creates Bottled Water Brand in Honor of Vehicle That Emits Only Drinkable H2O | Adweek)

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Love this animation style.

"Fleish and Cherry is an-development isometric adventure game that looks like vintage black and white animation, with a story mildly reminiscent of Jessica Rabbit saving Roger Rabbit in Toon Town."

(via An Adventure Game That Looks Like 1930’s-Style Animation)

(Source: youtube.com)

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Another piece of cool smart tech.
"Using a special Bluetooth-connected scale, and an accompanying app, Drop promises that you don’t need measuring cups anymore.
Simply place a mixing bowl on top of the Drop scale, and specify the recipe that you’re going for. Rather than using volume to measure, Drop uses weight based on specific ingredients, and tells you through voice-powered controls as well as on the display of the app when you have mixed in enough flour, sugar, etc.”
(via If Baking Is A Science, The $99 Drop Scale Is Your Lab Assistant | TechCrunch)

Another piece of cool smart tech.

"Using a special Bluetooth-connected scale, and an accompanying app, Drop promises that you don’t need measuring cups anymore.

Simply place a mixing bowl on top of the Drop scale, and specify the recipe that you’re going for. Rather than using volume to measure, Drop uses weight based on specific ingredients, and tells you through voice-powered controls as well as on the display of the app when you have mixed in enough flour, sugar, etc.”

(via If Baking Is A Science, The $99 Drop Scale Is Your Lab Assistant | TechCrunch)

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Jun
9th
Mon
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I am a huge fan of Automatic and I’m confident that this feature will be in all cars soon. I would love to see Apple buy this company to compliment it’s CarPlay efforts, but I wouldn’t be surprised if Google buys them first.
"The Crash Alert feature, which is currently in beta, is arriving on both iOS and Android for testing purposes. The idea is to offer the conveniences that an integrated system like OnStar would provide in terms of emergency assistance, but bundled into a mobile application instead. With Crash Alert enabled, Automatic will be able to detect if you’ve been in a serious crash and will notify the local authorities with your location even if you can’t.
In addition, someone from Automatic will also reach out to your family and other loved ones on your behalf to let them know what has happened, and that emergency responders are on their way.”
(via Smart Driving Assistant Comes To Android With Safety-Focused “Do Not Disturb” And Crash Alert Features | TechCrunch)

I am a huge fan of Automatic and I’m confident that this feature will be in all cars soon. I would love to see Apple buy this company to compliment it’s CarPlay efforts, but I wouldn’t be surprised if Google buys them first.

"The Crash Alert feature, which is currently in beta, is arriving on both iOS and Android for testing purposes. The idea is to offer the conveniences that an integrated system like OnStar would provide in terms of emergency assistance, but bundled into a mobile application instead. With Crash Alert enabled, Automatic will be able to detect if you’ve been in a serious crash and will notify the local authorities with your location even if you can’t.

In addition, someone from Automatic will also reach out to your family and other loved ones on your behalf to let them know what has happened, and that emergency responders are on their way.”

(via Smart Driving Assistant Comes To Android With Safety-Focused “Do Not Disturb” And Crash Alert Features | TechCrunch)

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If nothing else, this is another brilliant PR stunt by Domino’s. If they actually produce these, it would be hard to miss them on the street as well.

"Domino’s Pizza in Brazil is so intent on convincing you that it will deliver you a pizza instead of a deformed pile of cheese and sauce that it has created an elaborate, pizza-stabilizing device to be mounted on the back of delivery motorcycles.”

(via Domino’s Wants to Roll Out This Gyroscopic Pizza Delivery System Worldwide | Adweek)

(Source: youtube.com)

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This is an impressive real world campaign for Ubisoft’s Watch Dogs game by Publicis Montreal.

The video above was the first in a series of three real world hacks. You can watch the other two below and click on the link at the bottom to read the full story.

Code Name: Car Boom

Code Name: Communication Takeover

Code Name: Cargo Drop

Code Name: Van Hack

(via Ubisoft’s ambitious campaign for Watch Dogs | Marketing Magazine)

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Jun
8th
Sun
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Kids have all of the cool toys today. The 80s were much more lo-fi. 
“Osmo, which debuted on with a self-hosted crowdfunding campaign Thursday, truly is magical, and has the potential to redefine how kids play and learn with mobile devices.
Osmo is best described as an iPad accessory that brings real-world gameplay to the tablet. The device itself consists of a simple white iPad stand that props up the tablet in portrait mode, and a small red clip that covers up the iPad’s camera. Once in place, an internal mirror redirects the camera view point to an area on the table in front of the iPad that’s roughly the size of an open magazine. It’s that area that Osmo uses for gameplay.”
(via The iPad’s next killer app: Osmo connects iOS kids’ games with the real world — Tech News and Analysis)

Kids have all of the cool toys today. The 80s were much more lo-fi. 

Osmo, which debuted on with a self-hosted crowdfunding campaign Thursday, truly is magical, and has the potential to redefine how kids play and learn with mobile devices.

Osmo is best described as an iPad accessory that brings real-world gameplay to the tablet. The device itself consists of a simple white iPad stand that props up the tablet in portrait mode, and a small red clip that covers up the iPad’s camera. Once in place, an internal mirror redirects the camera view point to an area on the table in front of the iPad that’s roughly the size of an open magazine. It’s that area that Osmo uses for gameplay.”

(via The iPad’s next killer app: Osmo connects iOS kids’ games with the real world — Tech News and Analysis)

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This is both cool and extremely scary.

"That appears to be the case with Google Glass, which tech/firearm company TrackingPoint is using to augment their laser-guided cybergun to allow soldiers to fire around corners and from behind heavy cover. You may remember TrackingPoint from the “3D video game-style teaser" video they released for their laser-guided smartrifle last year."

(via Sci-Fi Guns Are Becoming Real, Thanks To…Google Glass)

(Source: youtube.com)

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