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Design, marketing, advertising, interactive and maybe a little architecture.



Adam Goetz
Digital Strategist

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Apr
21st
Mon
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Hopefully the B-Corp movement will grow even more this year. I don’t think that Apple is a member, but I love what they are doing on the sustainability front.

"Apple has been one of the top performers in the most recent Greenpeace rankings of Internet companies thanks the clean energy sources they use to power their data centers. The company is keen to emphasize its green side, especially leading up to April 22 (Earth Day) this year, and now a new video narrated by CEO Tim Cook highlights some of its key environmental initiatives.”

(via Tim Cook Highlights Apple’s Use Of Clean Energy, Sustainable Materials In New Video | TechCrunch)

(Source: youtube.com)

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fastcompany:

Sparkling Sidewalks That Reduce The Need For Street Lighting

There’s little need to be wary of a nighttime stroll though a park in Cambridge, England. During the day, particles in the surface of the path absorb UV light. In the evening, they release that energy again. The result is a beautiful effect that its creators call “Starpath.”

Read More>

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Apr
18th
Fri
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Great idea. 

"Bossy relies on gamification to keep its users continually engaged. While Bossy is sensitive to the bodily and emotional needs of its owner and presents small ideas for breaks, it also makes a game out of working time to help people establish a goal-oriented mindset. The cycle between cue, action and reward is central to how it works. And because it’s a physical device and not an app, it makes for a better constant companion."

(via High-Tech Stress Ball Keeps Procrastination At Bay [Pics] - PSFK)

Great idea.

"Bossy relies on gamification to keep its users continually engaged. While Bossy is sensitive to the bodily and emotional needs of its owner and presents small ideas for breaks, it also makes a game out of working time to help people establish a goal-oriented mindset. The cycle between cue, action and reward is central to how it works. And because it’s a physical device and not an app, it makes for a better constant companion."

(via High-Tech Stress Ball Keeps Procrastination At Bay [Pics] - PSFK)

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Beauty design. 

"The card rolls up, becoming a handy tool to measure one’s ring size. The idea is that men who are shopping for a ring can use the card at home to subtly check the size of a woman’s current rings, saving them the rather obvious reveal of saying: "Hey baby, what’s your ring size? What? No reason.""

(via Jeweler’s Clever Business Card Rolls Into a Ring Sizer | Adweek)

Beauty design.

"The card rolls up, becoming a handy tool to measure one’s ring size. The idea is that men who are shopping for a ring can use the card at home to subtly check the size of a woman’s current rings, saving them the rather obvious reveal of saying: "Hey baby, what’s your ring size? What? No reason.""

(via Jeweler’s Clever Business Card Rolls Into a Ring Sizer | Adweek)

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History was made today.

Space X (Elon Musk's other other company) … [launched] a Dragon capsule to the International Space Station today at 3:25 EDT. You can check out the live stream of launch on the company’s site. But, in addition to delivering food and scientific supplies to the ISS, it will conduct a test of its Falcon 9 booster as it aims to make the first stage rocket reusable.”

(via Drone Footage of a Rocket Taking off and Landing is Spectacular)

(Source: youtube.com)

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Apr
13th
Sun
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Well done MS. I also enjoyed the IE6 countdown.
"With millions of Windows XP users clinging desperately to the reliable but officially obsolete operating system, Microsoft has created a surprisingly fun new game to nudge us all into the future. Or present. Or at least recent past.

Escape From XP is an arcade-style video game in which you play as a developer who’s been stuck supporting Windows XP and the antiquated Internet Explorer 6, your grandmother’s favorite Web browser.  
Check out the entertaining little game here, brought to us by agency Bradley and Montgomery (a fun nod to the Kurt Russell masterpiece, Escape From New York)”
(via Microsoft Creates a Surprisingly Amusing Game to Help Wean Us Off Windows XP | Adweek)

Well done MS. I also enjoyed the IE6 countdown.

"With millions of Windows XP users clinging desperately to the reliable but officially obsolete operating system, Microsoft has created a surprisingly fun new game to nudge us all into the future. Or present. Or at least recent past.

Escape From XP is an arcade-style video game in which you play as a developer who’s been stuck supporting Windows XP and the antiquated Internet Explorer 6, your grandmother’s favorite Web browser.  

Check out the entertaining little game here, brought to us by agency Bradley and Montgomery (a fun nod to the Kurt Russell masterpiece, Escape From New York)”

(via Microsoft Creates a Surprisingly Amusing Game to Help Wean Us Off Windows XP | Adweek)

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Cool tech HQ bro.
"Salesforce unveiled plans for a new, 61-story Salesforce Tower at 415 Mission Street in San Francisco to expand its worldwide headquarters, and as part of that it’s filed an 8-K form with the SEC with the details of how much it will be investing to do so.
The CRM giant will pay $560 million over a period of 15 years starting 2018 to lease space, with an additional $130 million on top of that for for leasehold improvements, amounting to a total of outlay of $690 million.”
(via Salesforce Will Pay $690M To Expand Its SF HQ Into The New Salesforce Tower | TechCrunch)

Cool tech HQ bro.

"Salesforce unveiled plans for a new, 61-story Salesforce Tower at 415 Mission Street in San Francisco to expand its worldwide headquarters, and as part of that it’s filed an 8-K form with the SEC with the details of how much it will be investing to do so.

The CRM giant will pay $560 million over a period of 15 years starting 2018 to lease space, with an additional $130 million on top of that for for leasehold improvements, amounting to a total of outlay of $690 million.”

(via Salesforce Will Pay $690M To Expand Its SF HQ Into The New Salesforce Tower | TechCrunch)

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"Donald Trump, Bill Gates and Mark Zuckerberg get reincarnated as an owl, a llama and a sheep, respectively, in AlmapBBDO’s unusual campaign for Top Magazine, a luxury fashion and lifestyle title in Brazil.

"In his next life, even Donald Trump could come back as an owl," we’re told. "The time to enjoy your money is now.""

(via Reincarnation Isn’t Kind to Trump, Zuckerberg and Gates in Luxury Magazine Ads | Adweek)

"Donald Trump, Bill Gates and Mark Zuckerberg get reincarnated as an owl, a llama and a sheep, respectively, in AlmapBBDO’s unusual campaign for Top Magazine, a luxury fashion and lifestyle title in Brazil.

"In his next life, even Donald Trump could come back as an owl," we’re told. "The time to enjoy your money is now.""

(via Reincarnation Isn’t Kind to Trump, Zuckerberg and Gates in Luxury Magazine Ads | Adweek)

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Some big improvements on the initial Gear design. 

Samsung unveiled the Galaxy S5 back at Mobile World Congress in February, and [yesterday] the company announced that its new flagship smartphone and its Gear wearable devices have gone on sale in 125 markets across the world.

The Gear Fit, Samsung’s first foray into wearable fitness devices, also goes on sale today.

The exact prices will vary locally, but the recommended retail prices are as follows:

  • Galaxy S5 LTE 32MB — US$855
  • Samsung Gear 2 — US$320
  • Gear 2 Neo — US$240
  • Gear Fit — US$215

(via Samsung Galaxy S5 Goes on Sale Worldwide)

(Source: youtube.com)

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Apr
7th
Mon
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Pretty much a guaranteed hit.
“These days, it’s almost impossible to scroll through an Instagram feed or a Buzzfeed listicle without encountering heart-melting, tear-jerking photos of kittens or puppies. People’s undying love for their pets and for Internet celebs like Lil Bub is sometimes hard to express in an everyday fashion. Vans and the American Society for the Prevention of Cruelty to Animals (ASPCA) have released a capsule collection that makes it easy to spread the animal love and to support the organization’s mission.”
(via Vans Turns Our Cute Animal Obsession Into Social Good - PSFK)

Pretty much a guaranteed hit.

These days, it’s almost impossible to scroll through an Instagram feed or a Buzzfeed listicle without encountering heart-melting, tear-jerking photos of kittens or puppies. People’s undying love for their pets and for Internet celebs like Lil Bub is sometimes hard to express in an everyday
fashion. Vans and the American Society for the Prevention of Cruelty to Animals (ASPCA) have released a capsule collection that makes it easy to spread the animal love and to support the organization’s mission.”

(via Vans Turns Our Cute Animal Obsession Into Social Good - PSFK)

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Those Sci-Fi movies where they sell fresh air might not be too far off.
"Citizens of Zhengzhou, one of China’s top ten most polluted cities, were given a breath of fresh air last week when a travel company imported bags of clean, mountain air for people to temporarily inhale.
The bags of mountain air were part of a publicity stunt by the company, who were promoting tourism to Laojun Mountain, which is 120 miles from the city and the source of the bagged clean air. According the Wall Street Journal, people who supped on the air tried to wrangle every last drop from the bags.”
(via Chinese Citizens Given Bags Of Clean Air To Breathe - PSFK)

Those Sci-Fi movies where they sell fresh air might not be too far off.

"Citizens of Zhengzhou, one of China’s top ten most polluted cities, were given a breath of fresh air last week when a travel company imported bags of clean, mountain air for people to temporarily inhale.

The bags of mountain air were part of a publicity stunt by the company, who were promoting tourism to Laojun Mountain, which is 120 miles from the city and the source of the bagged clean air. According the Wall Street Journal, people who supped on the air tried to wrangle every last drop from the bags.”

(via Chinese Citizens Given Bags Of Clean Air To Breathe - PSFK)

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Taco Bell throws another dig at McDonald’s.

"Taco Bell’s all-out assault on McDonald’s breakfast continues in this 30-second spot, “Get With the Times,” which posits that eating an Egg McMuffin isn’t just uncouth—it’s medieval.

While the earlier ads from Deutsch L.A. used real-life Ronald McDonalds as Taco Bell endorsers, this one ridicules the Golden Arches by having the sad-sack protagonist sing a reworked version of “Old McDonald”—to suggest that eating an Egg McMuffin is something you’d do 30 years ago, not today.”

(via Taco Bell Sings ‘Old McDonald,’ Says the Egg McMuffin Belongs Back in 1984 | Adweek)

(Source: youtube.com)

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Love this. Just a step away from an RFID scanner that could re-order groceries for you automagically.
"To promote its AmazonFresh grocery service, e-commerce giant Amazon has unveiled a new gadget that lets people add items to their shopping list by scanning the barcode or simply saying it into the device.
Amazon Dash is a Wi-Fi and voice-enabled barcode scanner designed to make shopping quick and easy from the comforts of one’s home.”
(via Amazon’s Magic Wand Keeps Your Kitchen Stocked At All Times [Video] - PSFK)

Love this. Just a step away from an RFID scanner that could re-order groceries for you automagically.

"To promote its AmazonFresh grocery service, e-commerce giant Amazon has unveiled a new gadget that lets people add items to their shopping list by scanning the barcode or simply saying it into the device.

Amazon Dash is a Wi-Fi and voice-enabled barcode scanner designed to make shopping quick and easy from the comforts of one’s home.”

(via Amazon’s Magic Wand Keeps Your Kitchen Stocked At All Times [Video] - PSFK)

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Being able to “beam” into someone’s view/perspective is extremely cool to me. Except everyone at a concert would just be beamed into the guy at the front.
"With just a voice command and a click of a button, a Google Glass wearer can launch the new Livestream app and start streaming from their face. The video streaming startup just announced the Glass app at the National Association of Broadcasters show.”
(via Livestream Comes To Google Glass | TechCrunch)

Being able to “beam” into someone’s view/perspective is extremely cool to me. Except everyone at a concert would just be beamed into the guy at the front.

"With just a voice command and a click of a button, a Google Glass wearer can launch the new Livestream app and start streaming from their face. The video streaming startup just announced the Glass app at the National Association of Broadcasters show.”

(via Livestream Comes To Google Glass | TechCrunch)

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Apr
4th
Fri
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This technology allows you to capture your real-world race using a Toyota “86” sports car and import it into Gran Turismo 6.

"The [Sports Drive Logger] collects data passing through the vehicle’s controller area network (CAN) and also positional data from its dedicated GPS, and formats the data for easy copying to USB memory. CAN data can include GPS data, accelerator pedal strokes, steering angles, brake operation signals, shift operation signals, engine speed and vehicle speed.

Driving can be simply watched and analyzed within the game from the multitude of camera angles. Drivers will also have the ability to race against themselves or their friends’ real world data in any of Gran Turismo’s virtual cars. Drivers will also be able to compare their own driving data against laps from professional drivers within the game to improve their acceleration, braking and cornering technique.”

(via Toyota Sports Car Owners Can Rewatch Real Driving In Gran Turismo - PSFK)

(Source: youtube.com)

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