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Design, marketing, advertising, interactive and maybe a little architecture.



Adam Goetz
Digital Strategist

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Apr
13th
Sun
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Well done MS. I also enjoyed the IE6 countdown.
"With millions of Windows XP users clinging desperately to the reliable but officially obsolete operating system, Microsoft has created a surprisingly fun new game to nudge us all into the future. Or present. Or at least recent past.

Escape From XP is an arcade-style video game in which you play as a developer who’s been stuck supporting Windows XP and the antiquated Internet Explorer 6, your grandmother’s favorite Web browser.  
Check out the entertaining little game here, brought to us by agency Bradley and Montgomery (a fun nod to the Kurt Russell masterpiece, Escape From New York)”
(via Microsoft Creates a Surprisingly Amusing Game to Help Wean Us Off Windows XP | Adweek)

Well done MS. I also enjoyed the IE6 countdown.

"With millions of Windows XP users clinging desperately to the reliable but officially obsolete operating system, Microsoft has created a surprisingly fun new game to nudge us all into the future. Or present. Or at least recent past.

Escape From XP is an arcade-style video game in which you play as a developer who’s been stuck supporting Windows XP and the antiquated Internet Explorer 6, your grandmother’s favorite Web browser.  

Check out the entertaining little game here, brought to us by agency Bradley and Montgomery (a fun nod to the Kurt Russell masterpiece, Escape From New York)”

(via Microsoft Creates a Surprisingly Amusing Game to Help Wean Us Off Windows XP | Adweek)

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Cool tech HQ bro.
"Salesforce unveiled plans for a new, 61-story Salesforce Tower at 415 Mission Street in San Francisco to expand its worldwide headquarters, and as part of that it’s filed an 8-K form with the SEC with the details of how much it will be investing to do so.
The CRM giant will pay $560 million over a period of 15 years starting 2018 to lease space, with an additional $130 million on top of that for for leasehold improvements, amounting to a total of outlay of $690 million.”
(via Salesforce Will Pay $690M To Expand Its SF HQ Into The New Salesforce Tower | TechCrunch)

Cool tech HQ bro.

"Salesforce unveiled plans for a new, 61-story Salesforce Tower at 415 Mission Street in San Francisco to expand its worldwide headquarters, and as part of that it’s filed an 8-K form with the SEC with the details of how much it will be investing to do so.

The CRM giant will pay $560 million over a period of 15 years starting 2018 to lease space, with an additional $130 million on top of that for for leasehold improvements, amounting to a total of outlay of $690 million.”

(via Salesforce Will Pay $690M To Expand Its SF HQ Into The New Salesforce Tower | TechCrunch)

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"Donald Trump, Bill Gates and Mark Zuckerberg get reincarnated as an owl, a llama and a sheep, respectively, in AlmapBBDO’s unusual campaign for Top Magazine, a luxury fashion and lifestyle title in Brazil.

"In his next life, even Donald Trump could come back as an owl," we’re told. "The time to enjoy your money is now.""

(via Reincarnation Isn’t Kind to Trump, Zuckerberg and Gates in Luxury Magazine Ads | Adweek)

"Donald Trump, Bill Gates and Mark Zuckerberg get reincarnated as an owl, a llama and a sheep, respectively, in AlmapBBDO’s unusual campaign for Top Magazine, a luxury fashion and lifestyle title in Brazil.

"In his next life, even Donald Trump could come back as an owl," we’re told. "The time to enjoy your money is now.""

(via Reincarnation Isn’t Kind to Trump, Zuckerberg and Gates in Luxury Magazine Ads | Adweek)

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Some big improvements on the initial Gear design. 

Samsung unveiled the Galaxy S5 back at Mobile World Congress in February, and [yesterday] the company announced that its new flagship smartphone and its Gear wearable devices have gone on sale in 125 markets across the world.

The Gear Fit, Samsung’s first foray into wearable fitness devices, also goes on sale today.

The exact prices will vary locally, but the recommended retail prices are as follows:

  • Galaxy S5 LTE 32MB — US$855
  • Samsung Gear 2 — US$320
  • Gear 2 Neo — US$240
  • Gear Fit — US$215

(via Samsung Galaxy S5 Goes on Sale Worldwide)

(Source: youtube.com)

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Apr
7th
Mon
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Pretty much a guaranteed hit.
“These days, it’s almost impossible to scroll through an Instagram feed or a Buzzfeed listicle without encountering heart-melting, tear-jerking photos of kittens or puppies. People’s undying love for their pets and for Internet celebs like Lil Bub is sometimes hard to express in an everyday fashion. Vans and the American Society for the Prevention of Cruelty to Animals (ASPCA) have released a capsule collection that makes it easy to spread the animal love and to support the organization’s mission.”
(via Vans Turns Our Cute Animal Obsession Into Social Good - PSFK)

Pretty much a guaranteed hit.

These days, it’s almost impossible to scroll through an Instagram feed or a Buzzfeed listicle without encountering heart-melting, tear-jerking photos of kittens or puppies. People’s undying love for their pets and for Internet celebs like Lil Bub is sometimes hard to express in an everyday
fashion. Vans and the American Society for the Prevention of Cruelty to Animals (ASPCA) have released a capsule collection that makes it easy to spread the animal love and to support the organization’s mission.”

(via Vans Turns Our Cute Animal Obsession Into Social Good - PSFK)

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Those Sci-Fi movies where they sell fresh air might not be too far off.
"Citizens of Zhengzhou, one of China’s top ten most polluted cities, were given a breath of fresh air last week when a travel company imported bags of clean, mountain air for people to temporarily inhale.
The bags of mountain air were part of a publicity stunt by the company, who were promoting tourism to Laojun Mountain, which is 120 miles from the city and the source of the bagged clean air. According the Wall Street Journal, people who supped on the air tried to wrangle every last drop from the bags.”
(via Chinese Citizens Given Bags Of Clean Air To Breathe - PSFK)

Those Sci-Fi movies where they sell fresh air might not be too far off.

"Citizens of Zhengzhou, one of China’s top ten most polluted cities, were given a breath of fresh air last week when a travel company imported bags of clean, mountain air for people to temporarily inhale.

The bags of mountain air were part of a publicity stunt by the company, who were promoting tourism to Laojun Mountain, which is 120 miles from the city and the source of the bagged clean air. According the Wall Street Journal, people who supped on the air tried to wrangle every last drop from the bags.”

(via Chinese Citizens Given Bags Of Clean Air To Breathe - PSFK)

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Taco Bell throws another dig at McDonald’s.

"Taco Bell’s all-out assault on McDonald’s breakfast continues in this 30-second spot, “Get With the Times,” which posits that eating an Egg McMuffin isn’t just uncouth—it’s medieval.

While the earlier ads from Deutsch L.A. used real-life Ronald McDonalds as Taco Bell endorsers, this one ridicules the Golden Arches by having the sad-sack protagonist sing a reworked version of “Old McDonald”—to suggest that eating an Egg McMuffin is something you’d do 30 years ago, not today.”

(via Taco Bell Sings ‘Old McDonald,’ Says the Egg McMuffin Belongs Back in 1984 | Adweek)

(Source: youtube.com)

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Love this. Just a step away from an RFID scanner that could re-order groceries for you automagically.
"To promote its AmazonFresh grocery service, e-commerce giant Amazon has unveiled a new gadget that lets people add items to their shopping list by scanning the barcode or simply saying it into the device.
Amazon Dash is a Wi-Fi and voice-enabled barcode scanner designed to make shopping quick and easy from the comforts of one’s home.”
(via Amazon’s Magic Wand Keeps Your Kitchen Stocked At All Times [Video] - PSFK)

Love this. Just a step away from an RFID scanner that could re-order groceries for you automagically.

"To promote its AmazonFresh grocery service, e-commerce giant Amazon has unveiled a new gadget that lets people add items to their shopping list by scanning the barcode or simply saying it into the device.

Amazon Dash is a Wi-Fi and voice-enabled barcode scanner designed to make shopping quick and easy from the comforts of one’s home.”

(via Amazon’s Magic Wand Keeps Your Kitchen Stocked At All Times [Video] - PSFK)

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Being able to “beam” into someone’s view/perspective is extremely cool to me. Except everyone at a concert would just be beamed into the guy at the front.
"With just a voice command and a click of a button, a Google Glass wearer can launch the new Livestream app and start streaming from their face. The video streaming startup just announced the Glass app at the National Association of Broadcasters show.”
(via Livestream Comes To Google Glass | TechCrunch)

Being able to “beam” into someone’s view/perspective is extremely cool to me. Except everyone at a concert would just be beamed into the guy at the front.

"With just a voice command and a click of a button, a Google Glass wearer can launch the new Livestream app and start streaming from their face. The video streaming startup just announced the Glass app at the National Association of Broadcasters show.”

(via Livestream Comes To Google Glass | TechCrunch)

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Apr
4th
Fri
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This technology allows you to capture your real-world race using a Toyota “86” sports car and import it into Gran Turismo 6.

"The [Sports Drive Logger] collects data passing through the vehicle’s controller area network (CAN) and also positional data from its dedicated GPS, and formats the data for easy copying to USB memory. CAN data can include GPS data, accelerator pedal strokes, steering angles, brake operation signals, shift operation signals, engine speed and vehicle speed.

Driving can be simply watched and analyzed within the game from the multitude of camera angles. Drivers will also have the ability to race against themselves or their friends’ real world data in any of Gran Turismo’s virtual cars. Drivers will also be able to compare their own driving data against laps from professional drivers within the game to improve their acceleration, braking and cornering technique.”

(via Toyota Sports Car Owners Can Rewatch Real Driving In Gran Turismo - PSFK)

(Source: youtube.com)

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We need to be doing more about climate change. Love this app.

#Climate is a new app that helps celebs spread a pro-environment message by taking the leg work out of researching causes and taking action. The non-profit platform finds legitimate organizations attempting to positively change the environment, and enables users to relate that information to their followers.”

(via #Climate App Turns Influencers Into Environmental Activists - PSFK)

(Source: youtube.com)

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Winds at higher altitudes are five to eight times more powerful and fewer birds will be affected/killed. Adding in data/cell coverage makes this a pretty brilliant solution.
"A new helium-filled wind turbine that floats 1,000 feet in the air has been proven to generate twice as much power as a conventional turbine tower. Designed and built by the startup Altaeros Energies, the floating wind turbine can also provide data coverage, cell service and local weather data to remote communities.”
(via Floating Wind Turbines Hover Above Areas In Need Of Power [Video] - PSFK)

Winds at higher altitudes are five to eight times more powerful and fewer birds will be affected/killed. Adding in data/cell coverage makes this a pretty brilliant solution.

"A new helium-filled wind turbine that floats 1,000 feet in the air has been proven to generate twice as much power as a conventional turbine tower. Designed and built by the startup Altaeros Energies, the floating wind turbine can also provide data coverage, cell service and local weather data to remote communities.”

(via Floating Wind Turbines Hover Above Areas In Need Of Power [Video] - PSFK)

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Adding these capabilities to Google Glass (or any AR glasses) would be brilliant. Combined with wearable tech, we may actually be able to quantify our health and change our behaviour accordingly. Can’t come soon enough.
Also, check out Meal Snap [iTunes Link].
“SRI InternationaI, the developers of the technology behind Siri, are developing a new method that uses image recognition to give an approximate calorie count of meals by analyzing photos of the food.
The idea behind the project, internally called Ceres by SRI, is similar to what the app Meal Snap does, which is tell users what was in their meal through snapshots. While Meal Snap uses a camera and Amazon’s Mechanical Turk service, SRI’s project will let computers estimate the calorie count. To do that, SRI had to solve two problems – identifying the food and estimating the volume of the food.”
(via Siri Creator Builds Platform That Guesses Calorie Counts From Photos - PSFK)

Adding these capabilities to Google Glass (or any AR glasses) would be brilliant. Combined with wearable tech, we may actually be able to quantify our health and change our behaviour accordingly. Can’t come soon enough.

Also, check out Meal Snap [iTunes Link].

SRI InternationaI, the developers of the technology behind Siri, are developing a new method that uses image recognition to give an approximate calorie count of meals by analyzing photos of the food.

The idea behind the project, internally called Ceres by SRI, is similar to what the app Meal Snap does, which is tell users what was in their meal through snapshots. While Meal Snap uses a camera and Amazon’s Mechanical Turk service, SRI’s project will let computers estimate the calorie count. To do that, SRI had to solve two problems – identifying the food and estimating the volume of the food.”

(via Siri Creator Builds Platform That Guesses Calorie Counts From Photos - PSFK)

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wearecreativepeople:

Nathan Hoang

wearecreativepeople:

Nathan Hoang

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Apr
2nd
Wed
permalink
Great visual ad for Kit Kat.
Also, check out Hell and Roller Coaster from the same campaign.
(via Nestlé Kit Kat: Break, Storm | Ads of the World™)

Great visual ad for Kit Kat.

Also, check out Hell and Roller Coaster from the same campaign.

(via Nestlé Kit Kat: Break, Storm | Ads of the World™)

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