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The jury is out on how efficient this wind energy generator is, but it does solve a lot of the issues with the blade turbines.

“A new wind energy generator designed by Delft University of Technology avoids all three of these issues by having no moving parts whatsoever, but the most different thing about this new design is that instead of harnessing the kinetic energy of the wind, the device produces electricity when the wind blows charged water particles across the structure.

The generator is called the Electrostatic WInd-energy CONvertor (EWICON) and the prototype looks like it could pass for a piece of public art, with the inner mesh resembling the webbing of a giant tennis racket. Gizmag describes how the technology works.”

(via Wind energy generator produces electricity from water droplets : TreeHugger)

I like the idea of catering to a specific audience, but I think that the one great thing about tablets (and smartphones) is that they are so versatile. It will be interesting to see if this type of segmentation takes off..

“The ChefPad will be stuffed with an exclusive piece of software called the Chef Apps Selection, which is aimed squarely at the aspiring food aficionado. Oddly, the feature doesn’t include any apps of its own – Archos describes it as a tool that “curates the best of all apps from Google Play” in a specific category.

“The ChefPad is the first ARCHOS tablet to use this filtering technology,” Loïc Poirier, CEO of ARCHOS said. “This is just the beginning for ARCHOS tablets using this technology; we will continue to launch new and exciting themed tablets that curate apps in such categories as kids apps, games, educational apps, business/productivity apps and more.”

Archos’ new ChefPad tablet offers a 9.7-inch touchscreen (1024×768 pixels) and runs Android 4.1, an older version of Jelly Bean, on an unspecified 1.6 HBz dual-core processor.”

(via Enjoy cooking? Archos lifts the lid on the ChefPad, a budget 9.7” Android tablet launching in June - The Next Web)

Wearable tech and data feedback seem to be the topics of the day.

“The SMART Cycling Helmet is the first of it’s kind, allowing you to measure your heart rate without the need for a chest strap and using technology originally developed for fighter pilots and astronauts.

The helmet itself is lightweight, featuring a built-in microprocessor powered by LifeBEAM’s advanced algorithm. It also uses a state-of-the-art optical physiological sensor, accelerometer, and has full wireless communication capabilities.”

(via Bike Helmet Measures Heart Rate In Real Time - PSFK)

The real life bat-mobile.

“It’s made of carbon fiber and aluminum, using aeronautical-spec anti-radar material, as well as anti-glare glass. The car houses a powerful 5.2L V10 engine that can generate up to 600 bhp.

The car also doesn’t have any doors, instead opting for a hatch that opens upwards.”

(via Lamborghini Designs A Batmobile For Their Anniversary - PSFK)

Pretty clever.

Advertising Agency: DraftFCB, Toronto, Canada
Creative Directors: Robin Heisey, Joe Piccolo
Art Director: Johnathan Hotts
Copywriters: Robin Heisey, Greg Gray
Print Production: Victor Carvalho
Printing: Signage Source

(via UHAC: Street | Ads of the World™)

A print ad that doubles as a 45.

“Budweiser has released a vinyl single that’s quite a bit cooler than your average 7-inch. To promote its partnership in Brazil with Black Eyed Peas frontman Will.i.am, the Anheuser-Busch InBev brand pressed his new song “Great Times” into a vinyl magazine advertisement playable on any turntable.”

(via Budweiser partners with Will.i.am | Adweek)

That is pretty awesome.

“Google Business Photos is an interesting service through which companies can pay to add interior shots of their offices to Google Street View. The temptation to abuse the service by posting goofy or shocking photos would seem to be irresistible to creative agencies—and indeed, many of them have apparently been uploading prank images. The most curious so far have come from British agency Ideas by Music, which staged a gruesome shower-stall murder for one photo—and then showed the body stuffed unceremoniously into a toilet stall a few doors down. The same agency also staged a Shining tribute by putting a red tricycle in the middle of a hallway, and a mysterious girl standing nearby. Ideas by Music doesn’t mind if you stumble across these disconcerting images—on the contrary, the agency’s website is the Google Street View of its interior.”

(via Man Killed and Stuffed Down Toilet at Ad Agency, Google Photos Suggest | Adweek)

It’s awesome to see all of the support for Jason.

“The outpouring of support has been impressive for NBA player Jason Collins, the first openly gay male athlete in a major U.S. professional sport. Marketers, though, have been largely silent about Collins since yesterday—except for Nike, of course, whom he already endorses. (In a statement, the company said: “We admire Jason’s courage and are proud that he is a Nike athlete. Nike believes in a level playing field where an athlete’s sexual orientation is not a consideration.”) About an hour ago, though, JetBlue posted an image created by its ad agency, Mullen, showing a rainbow image of the “i-people” from the company’s “You Above All” brand campaign—to show support for Collins.”

(via JetBlue Aims High With Online Tribute to NBA’s Jason Collins | Adweek)